*Sorry to be the bearer of bad news. * *MCM*
Marketing <https://www.fiercepharma.com/marketing> Pharma's reputation has soared during COVID-19 pandemic, poll finds by Beth Snyder Bulik <https://www.fiercepharma.com/author/beth-snyder-bulik> | Apr 21, 2020 1:10pm https://www.fiercepharma.com/marketing/pharma-industry-reputation-jumps-during-covid-19-harris-poll-finds-positive-surge [image: coronavirus test tubes] Pharma companies' COVID-19 actions bumped up its industry reputation with consumers. (Getty/RossHelen) Share <https://www.addtoany.com/share#url=https%3A%2F%2Fwww.fiercepharma.com%2Fmarketing%2Fpharma-industry-reputation-jumps-during-covid-19-harris-poll-finds-positive-surge&title=Pharma%27s%20reputation%20has%20soared%20during%20COVID-19%20pandemic%2C%20poll%20finds> Facebook <https://www.fiercepharma.com/#facebook>Twitter <https://www.fiercepharma.com/#twitter>LinkedIn <https://www.fiercepharma.com/#linkedin>Email <https://www.fiercepharma.com/#email>Print <https://www.fiercepharma.com/#print> Consumers' impression of pharma companies has soared during the COVID-19 pandemic, with 40% now reporting that they have a more positive view of the industry than they did before the pandemic began, according to recent data from The Harris Poll. The positive sentiment, expressed by survey respondents between April 11 and April 13, represents upward momentum. Between March 21 and 23, only 33% of Americans said their view of pharma had gotten more positive. Harris Poll has been tracking the impact of the COVID-19 pandemic on consumer views across a wide swath of industries for the past six weeks. While industry experts and watchers have been cautiously optimistic that the pharma industry's concerted efforts to fight COVID-19 might result in a reputation boost <https://www.fiercepharma.com/marketing/Trump's%20flipped%20his%20view%20on%20pharma%20companies%20thanks%20to%20COVID-19.%20Will%20the%20public?>, the Harris Poll data is the first major market survey to show clear evidence. Pharma’s boost in the survey wasn’t as high as healthcare workers' or grocery store retailers', but as Harris Poll managing director Rob Jekielek noted, its uptick outranks other industries that might have expected a reputation boost, such as financial services or automotive. *Click on the link for the rest.* -- If you appreciate News From Underground, please consider making a donation — either a one-time gift or a monthly subscription: http://markcrispinmiller.com/support/ Thank you for your support. Ways to unsubscribe: 1) send a blank email to [email protected] PLEASE NOTE: you must unsubscribe using the SAME email with which you subscribed 2) go to http://groups.google.com/group/newsfromunderground and click on the "Unsubscribe or change membership" link in the yellow bar at the top of the page, then click the "Unsubscribe" button on the next page. For more News From Underground, visit http://markcrispinmiller.com --- You received this message because you are subscribed to the Google Groups "News From Underground" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/newsfromunderground/CAGxB6W-0aPy1p6JNnQ-T68XWhRd4xOjsEg2rXxP7CM1BbAootQ%40mail.gmail.com.
