Worth a read: http://m.fastcompany.com/3040951/the-secret-tool-that-upworthy-buzzfeed-and-everyone-else-is-using-to-win-facebook
>From a political context, I call this public agenda setting. Essentially topics on our community forums that generated replies were worthy of notice by the media and public officials The challenge with this tracking only being on Facebook means that orgs will only invest in moving those numbers and not notice impact via other networks. While our local networks on E-Democracy has no filter bubble, social media "professionals" or volunteers are forgetting how to share outside of Facebook even though it reaches lots of people. I think they need to see metrics to understand/appreciate its value which means tracking users and usage a lot more and the cost to do so. Steve ----------------------------------------- Group home for Newswire - Steven Clift's Democracies Online Newswire: http://groups.dowire.org/groups/newswire Replies go to members of Newswire - Steven Clift's Democracies Online Newswire with all posts on this topic here: http://groups.dowire.org/r/topic/5ktrWBKNoMzs42UzzDAM21 For digest version or to leave Newswire - Steven Clift's Democracies Online Newswire, email [email protected] with "digest on" or "unsubscribe" in the *subject*. Newswire - Steven Clift's Democracies Online Newswire is hosted by Democracies Online - http://dowire.org.
