In 2014, Google made a remarkable offer: anyone with a Google Apps for 
Education 
account in the US got unlimited storage for free. The logic was sound at the 
time.
[...]

The idea was that if you catch users when they are young, they're yours for 
life. 
The axiom had already been tested by both Apple and Microsoft, with creative 
types 
and workers in jobs with sensible shoes respectively. 
Google played on its own strengths as the first cloud-native platform for 
everyone. 
[...]

Seven years later, Google has killed the deal. The tech giant announced the end 
of 
infinity in a blog post named, with magnificent chutzpah:, 
"More options for learning with Google Workspace for Education."
[...]

That announcement was a year ago, and gave existing users 18 months of grace, 
with new users denied the unlimited package from, well, now. 
Those with experience of academic deadlines won't be surprised that 
it has taken this long for lots of people to notice.
[...]

It has taken a while, and it's by no means universal, but the realisation that 
free 
can be very expensive is sinking in for users and suppliers alike. 
Sustainability is an absolute duty, in business as in everything, if you 
want a relationship to last.
[...]

In the online world, we're seeing the collapse of the hidden, unregulated 
market in 
personal data as the damage it does is exposed. 

Tratto da 
https://www.theregister.com/2022/02/14/google_free_storage_plan_ends_opinion_column/


Giacomo
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