Consider the following.
Apple
HD
Scientology
and to a smaller degree Chevy.
Then google Jones town. Tis a very sad thing.
When I see a "status" HD or Mac owner I always ask what flavor of
Koolaid it came with.
But you also have to consider... HD was in chapter 11 protection when
they started the marketing campaign and added the non motorcycle
product lines. Apx the same time and reason the 700s was created.
At 08:52 AM 3/13/2012, you wrote:
Branding is a worrisome phenomenon. When image is more potent than
substance, it's a measure of marketing's strangle hold on consumers
as well as how easily consumers can be manipulated. Bill S.
On Mar 13, 2012, at 11:44 AM, Kyle Munz wrote:
Regardless of what you think about their bikes, you have to admit
they've won when it comes to branding. Not just mudflaps, decals,
and tshirts, but ppl regularly get their logo as a tattoo. When was
the last time you saw a Toyota or GE or Intel tattoo? There may be
a few Ford and Chevy tats out there, but nowhere near as many as
the HD crowd. I love my NH, but I'm not about to run out and get a
tattoo of it or the Honda logo.
-Kyle
Pat Patterson
Abbotsford, BC, Canada
VA7PDP
2001 PT Cruiser
83 450 Honda Nighthawk
78 F350 460/C6 on propane
71 Bronco 302/C4/D20 D44/9" {o===o}
"Just add Lightness-"
Colin Chapman. (1928 - 1982)
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