Also... maybe it's my subjective feelings, but it's kinda winner takes all 
game, market became more extreme, there's not much money for not-top app. Take 
look at mobile apps stats (or PC apps if you wish) - like 90% usage for top 
apps. All other apps - tens of thousands, fight for pennies in those 10%. It 
makes less incentive to experiment for smaller companies etc.

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