Because today's "bandwidth hogs" are tomorrow's average Internet users.  One 
ISP actually encourages -- not punishes -- user innovation:

http://twurl.nl/xi20ms

Quote:  "The natural model when you have a simple duopoly capturing the 
majority of the market is segmentation: maximize ARPU [average revenue per 
user] by artificially limiting service in order to drive additional monthly 
spending."

Imagine that.

-tk

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