2010: Search Personalization: Blessing and Trap?
http://lauren.vortex.com/archive/000757.html
Arguably the holy grail of search technology -- and of many
other aspects of Internet-based services today, is personalization.
Providing users with personalized search suggestions, search results,
news items, or other personalized services as quickly as possible,
while filtering out "undesired" information, is a key focus not only
of Google but of other enterprises around the world. But does too
much reliance on personalization create an "echo chamber" effect,
where individuals are mainly (or perhaps totally) exposed to
information that only fits their predetermined views? And if so, is
this necessarily always beneficial to those individuals? What about
for society at large?
- - -
I believe relevant in some respects to the launch of G+ "collections."
--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
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