I find it a little hard to believe that VMWare was able to react this quickly 
to customer outcry. Call me a conspiracy theorist, but the "revised licensing" 
seems a lot like a Plan B they had waiting just in case customers responded 
poorly to the original vRAM entitlements that were announced with vSphere 5.

With that said, I'm glad the changes were made as it will make our licensing 
procurement a little easier on the checkbook.

- Sean

On Aug 3, 2011, at 2:03 PM, Jonathan <[email protected]> wrote:

> Hahaha, true!
> 
> Jonathan A+, MCSA, MCSE
> 
> Thumb-typed from my HTC Droid Incredible (and yes, it really is) on the 
> Verizon network. Please excuse brevity and any misspellings.
> 
> On Aug 3, 2011 6:01 PM, "Gary Slinger" <[email protected]> wrote:
> > I like how their competition will have been spooling up marketing campaigns 
> > to capitalize on this, and are now going 'oh, crap..." :)
> > 
> > -----Original Message-----
> > From: "Andrew S. Baker" <[email protected]>
> > Date: Wed, 3 Aug 2011 17:58:02 
> > To: NT System Admin Issues<[email protected]>
> > Reply-To: "NT System Admin Issues" <[email protected]>
> > Subject: Re: Fw: VMware vSphere 5 Licensing and Pricing Update
> > 
> > Yep, I need to review it this week...
> > 
> > I like how all these companies can spin "We just through up a dumb idea and
> > now have to backtrack" to "we listened to our customers and partners, and
> > decided to refine a few things..."
> > 
> > * *
> > 
> > *ASB* *http://about.me/Andrew.S.Baker* *Harnessing the Advantages of
> > Technology for the SMB market…
> > 
> > *
> > 
> > 
> > 
> > On Wed, Aug 3, 2011 at 5:42 PM, Gary Slinger <[email protected]> wrote:
> > 
> >> Now that it's public, this may be of interest, given the gnashing of teeth
> >> recently.
> >>
> >> G
> >>
> >> ------Original Message------
> >> From: The VMware Team
> >> To: Gary Slinger
> >> ReplyTo: The VMware Team
> >> Subject: VMware vSphere 5 Licensing and Pricing Update
> >> Sent: Aug 3, 2011 17:40
> >>
> >> View this email on mobile devices | View the online version
> >> VMware vSphere 5 Licensing & Pricing Update Dear VMware Partner,
> >> On July 12, 2011, VMware announced our new Cloud Infrastructure Suite. The
> >> launch featured vSphere 5, the newest version of our flagship product.
> >> As many of you know, as part of this announcement, we introduced changes to
> >> the vSphere licensing model in order to align costs with the benefits of
> >> virtualization rather than with the physical attributes of individual
> >> servers. While our goal was to provide a licensing model based on
> >> consumption and value rather than physical components and capacity, we
> >> strived to make the new model as non-disruptive as possible.
> >> These changes generated much debate in the blogosphere, in conversations
> >> with our partners and customers, and across VMware communities. Some of the
> >> discussion had to do with confusion around the changes. We have been
> >> watching the blog commentaries carefully, and we have been listening to the
> >> partner and customer conversations very intently. A great deal of feedback
> >> was provided that examined the impact of the new licensing model on every
> >> possible use case and scenario, and equally importantly, reflected our
> >> partners’ and customers’ intense passion for VMware.
> >> Our success depends on the active involvement of our channel partners. We
> >> are a company built on partner and customer goodwill, and we’ve taken your
> >> feedback in earnest. Our primary objective is to do right by our customers,
> >> so we are announcing three changes to the vSphere 5 licensing model that
> >> address the most recurring areas of your feedback.
> >> • We’ve increased vRAM entitlements for all vSphere editions, including
> >> the doubling of the entitlements for vSphere Enterprise and Enterprise 
> >> Plus.
> >> This change addresses concerns about future-looking business cases that 
> >> were
> >> based on future hardware capabilities and the previous vSphere licensing
> >> model. Below is a comparison of the previously announced and the new
> >> vSphere 5 vRAM enti
> >>
> > 
> > ~ Finally, powerful endpoint security that ISN'T a resource hog! ~
> > ~ <http://www.sunbeltsoftware.com/Business/VIPRE-Enterprise/> ~
> > 
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