On Tue, Sep 21, 2010 at 5:37 PM, Andrew S. Baker <[email protected]> wrote:
>>> But another way to look at the question is, "Is the price I am paying
>>> reasonable based on what it costs to produce the thing I am paying for?"
>
> As I like to remind people who bring that up when I'm consulting for them,
> "The real important question is not what it costs me (ASB) to perform this
> function, but what it would cost *you* to perform it without me...

  That works as long as no one can offer a comparable but lower-priced
product.  If your price is high because your costs are high (living,
education, experience, etc.), chances are good you'll have continued
work -- potential competitors will likely have similar costs.  If your
price is high while your costs are low, that's another matter.  If
competition moves in, your customer base is likely to defect en masse.
 Even if you lower your prices to compete, you now have a reputation
as having a high price/cost ratio.  Customers often dislike that, and
express their dislike with their wallets.

  Since legislative action is part of the big picture (with the
hardware thing), popular opinion can matter for that reason, too.

>> High price/cost ratios tend to yield unstable long-term
>> economic relationships, unless prestige is part of the product.
>
> True, but I see Intel's response as a way around that problem.  They're
> offering better feature/price ratios using this approach than the
> traditional one.

  They're only better for the customers who buy the product with the
lower price and get the lower intended performance.  The customers who
pay for more performance get a worse deal.  Both parties get  the same
physical material.  Both benefit from the same NRE.  But the high-end
guys pay more.  They end up subsidizing the low-end guys.  Sometimes
the high-end people don't mind, but sometimes they do.  When people
propose taxing the rich to give to the poor, the rich tend to put up a
pretty big stink, for example.

> Frankly, I think that the hardware side of the house has suffered with low
> margins as compared to what we let the software side of the house get away
> with.

  I agree completely.  But weren't you just making a point about the
scope of this discussion?  ;-)

>>> I think you're arguing a narrower scope of issues than some other people
>>> are.
>
> Yes, I am -- for reasons stated previously.

  Well, your choice, but don't be surprised when you get persistent
confusion/disagreement.  One can "win" any argument by carefully
defining terms.  If mutual understanding is the goal, you need to
change minds.  :)

-- Ben

~ Finally, powerful endpoint security that ISN'T a resource hog! ~
~ <http://www.sunbeltsoftware.com/Business/VIPRE-Enterprise/>  ~

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