sociableDESIGN provided all of the network infrastructure and event technology for this Yahoo! event. The Yahoo! Wireless Christmas Tree was an innovative use of Wi-Fi technology, and represents the first real use of Wi-Fi for event marketing!
We put of these trees in NYC (Herald Square) and in Chicago (John Hancock Center). I'll be putting a page online with some photos.
One of the neatest things was that there were even a few people who dropped by Herald Square with their laptops and logged on!
Dana�Spiegel
sociableDESIGN :: www.sociableDESIGN.com
123 Bank Street, Suite 510, New York, NY 10014
m��+1 917 402 0422��::��f +1 760 454 3690 :: [EMAIL PROTECTED]
On Dec 2, 2003, at 3:00 PM, [EMAIL PROTECTED] wrote:
From: Anthony Townsend <[EMAIL PROTECTED]>
Date: December 2, 2003 12:56:51 PM EST
To: [EMAIL PROTECTED]
Subject: [nycwireless] Herald Square christmas tree with internet receiver
Yahoo! Sets Up Christmas Tree With Internet Receiver NOVEMBER 28TH, 2003
First cell phones, then the Internet, and now even Christmas trees are going wireless.
Yahoo.com has set up a Christmas tree in Herald Square with a wireless Internet receiver on top.
New Yorkers walking by with a laptop can set it down and log on via the tree�s receiver. Or they can use one of the computers set up next to the tree. It's meant to help holiday shoppers compare prices.
�What we did was use Wi-Fi technology to provide access so anyone can come up to the tree. You can log on, you can shop on Yahoo!, you can comparison price to any of the stores here at Herald Square,� said Yahoo! marketing events director Loanne Calvert.
And every shopper who logs on to the wireless tree gets an ornament with his or her name on it. Yahoo! will donate $5 to the Salvation Army on behalf of each user
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