----- Original Message ----- From: "Chris Howe" <[EMAIL PROTECTED]> > In the US, only the end user is paying sales tax as > well, yet we display prices excluding sales tax. > > Is the practice of quoting/showing prices including > VAT a government requirement or a market custom? > > The reason why I'm asking this question is because the > whole discussion about how to treat VAT is based on > US/nonUS marketing practices. The US has marketing > practices of certain price points that give the > illusion of value (ie $9.99, $49.00) or of using round > numbers (ie $10.00, $50.00) for simplicity with all of > these illusionary value numbers not including tax. > Yet, the VAT/GST countries want to use the same > illusion of value or simplicity but have it include > the tax adjustment. If it's an issue of marketing, the > solution should be handled by a marketing/ content/ > ecommerce approach, if it's an issue of tax, the > solution should be handled by a price adjustment/ tax > approach.
As I said before it's a EU decision. Please see here : (more and more details in each link) http://ec.europa.eu/taxation_customs/taxation/vat/traders/invoicing_rules/index_en.htm http://europa.eu/rapid/pressReleasesAction.do?reference=MEMO/04/15&format=HTML&aged=1&language=en&guiLanguage=en http://ec.europa.eu/taxation_customs/taxation/vat/traders/invoicing_rules/article_1733_en.htm This rules are very clear for instance : http://ec.europa.eu/taxation_customs/taxation/vat/traders/invoicing_rules/article_1733_en.htm#1.4.1 Jacques
