Thank you for the link.  Looking over...
http://ec.europa.eu/taxation_customs/taxation/vat/traders/invoicing_rules/article_1733_en.htm#1.4.1
... 

#12 says that you're to itemize things the same as we
do in the US, unless your unit price includes VAT.  So
my question remains...who is making you include VAT in
your unit price?  The EC doesn't appear to be.  Is it
the local country governments or is it simply custom?

--- Jacques Le Roux <[EMAIL PROTECTED]>
wrote:

> ----- Original Message ----- 
> From: "Chris Howe" <[EMAIL PROTECTED]>
> > In the US, only the end user is paying sales tax
> as
> > well, yet we display prices excluding sales tax.  
> > 
> > Is the practice of quoting/showing prices
> including
> > VAT a government requirement or a market custom?  
> > 
> > The reason why I'm asking this question is because
> the
> > whole discussion about how to treat VAT is based
> on
> > US/nonUS marketing practices.  The US has
> marketing
> > practices of certain price points that give the
> > illusion of value (ie $9.99, $49.00) or of using
> round
> > numbers (ie $10.00, $50.00) for simplicity with
> all of
> > these illusionary value numbers not including tax.
> 
> > Yet, the VAT/GST countries want to use the same
> > illusion of value or simplicity but have it
> include
> > the tax adjustment. If it's an issue of marketing,
> the
> > solution should be handled by a marketing/
> content/
> > ecommerce approach, if it's an issue of tax, the
> > solution should be handled by a price adjustment/
> tax
> > approach.
> 
> As I said before it's a EU decision. Please see here
> : (more and more details in each link)
>
http://ec.europa.eu/taxation_customs/taxation/vat/traders/invoicing_rules/index_en.htm
>
http://europa.eu/rapid/pressReleasesAction.do?reference=MEMO/04/15&format=HTML&aged=1&language=en&guiLanguage=en
>
http://ec.europa.eu/taxation_customs/taxation/vat/traders/invoicing_rules/article_1733_en.htm
> 
> This rules are very clear for instance : 
>
http://ec.europa.eu/taxation_customs/taxation/vat/traders/invoicing_rules/article_1733_en.htm#1.4.1
> 
> Jacques
> 

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