>From: "Marc Tassin, Ilium Software" <[EMAIL PROTECTED]>
>In addition to all of this something no one has mentioned (that I have
>noticed) is the value of the D&D marketing campaign, and I don't mean just
>the overall name recognition but the hard dollars spent everyday by WOTC to
>market their products. Someday I'll have an ad in a Comic Book but right
>now? Not likely. I don't have the hard cash for a national campaign. So,
>I link myself to the d20 system and suddenly, my book bears the same icon
>as the world renown Dungeons and Dragons game system that has cardboard
>standups in every book and video store I've been in the last month!
I think you are overestimating the power of the d20 logo. D&D will be
picked up by casual gamers. Those folks will likely not know what the d20
logo means. Personally as someone trying to raise funds for a start up, I
will not be releasing any d20 games for the following reasons:
Corebook sales are the cash cow for any gaming company. By going the d20
route you are not the one releasing the core rules.
Company identity is one of the primary ways to attract repeat customers.
Company identity is tied to core system.
If anyone can make d20 games the value of that brand apart from D&D than the
value of will be lower. Unless the logo can get my product out of niche
shops and to the mass market it is of little value to me.
I still think that d20 is great for magazines and web stuff, but it's not my
thing.
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