> From: Michael Cortez [mailto:[EMAIL PROTECTED]]

> OK, let's assume if we claimed Free20 as a Trademark that 
> WotC would have
> ample reasons to litigate, and could possibly win.

OK; though I wouldn't make that assumption without talking to a trademark lawyer.  (In 
other words, I don't think it's a foregone conclusion that "Free20" infringes on "d20 
System").

> What if we didn't claim Free20 as a Trademark.

Here's how I'd approach the problem.

Put on your "consumer" hat.

If, as a consumer, you think something is a trademark, it's a trademark.  So if I see 
the same piece of artwork repeated on a number of products, and there's a campaign 
underway to make me understand that when I see that artwork it means something about 
the product the art is on, then the art is a trademark.

> Let's just call it a piece of Art, a simple Logo.

That is, in fact, how the whole concept of trademarks emerged.  They are, literally, 
"marks" used "in trade"; like the mark a silversmith would put on a candlestick, or a 
miller would put on a bag of flower, or a brand a rancher put on a cow.  The idea that 
a trademark could evolve into a whole range of methods of telling a customer that 
something is made by someone is a relatively recent development.

Ryan
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