Clark Peterson wrote:

As for open and closed sales, here is an example: Our
product Necropolis, which is mostly closed due to
licensed use, and Tome of Horrors, which is totally
open with instructions for reuse, are very similar in
their market performance as far as hitting estimated
goals.

That's like saying that a Ford Pinto and a Chevy Corvette are "very similar in gas mileage as far as hitting estimated goals." All that statement means is that the same level of competence went into the estimation. (But you probably meant to say someting like "we didnt' factor openness into account", which makes everything else set perfectly.)

Anyway, I do have a point.

If openness had any relevance, Necropolis would
have been below norm and Tome would have been way
above. That wasnt the case. A product is either cool
and desirable or it isnt. How you designated OGC has
almost nothing to do with that.

How you designate OGC, what style your art is, what the power balance of the product is, if you're one, two, or three columns, whose name is on the cover, what logos are on the cover, and how many colors are used internally are all characteristics so secondary that they are impossible to measure--but just because the measurements aren't there doesn't mean that they aren't important. They all contribute to how cool a product is,and, when taken as a whole, determine if the product does better than it should or far, far worse.

The only real test of "openness" i can imagine would be two simliar products released by two similarly sized and known producers at the same time, with one very open and one very closed--and even that would fall prey to subjective differences. *sigh*

I know that whether or not I can use it factors into my purchasing decisions, FWIW.


DM


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