Pessoá, Segue anúncio de atualização do branding da Open Knowledge, com a qual basicamente todo mundo menos a velha guarda da torcida do penapolense - com todo respeito - já teve contato.
Só observaria aos comentários do Tom que "OKB" é uma péssima sigla. "OKBR" - que alguns de nós já temos usado - evitará um monte de problemas com a Bolívia, Belarus, Burma, Botsuana, Brunei, Bahamas, Butão, Benin, Bulgaria, Bélgica etc. Pra não falar que há algumas décadas um grupo mucho esperto de pessoas já padronizou como países devem se referir a si em siglas pra não dar besteira: https://en.wikipedia.org/wiki/ISO_3166-1 Tem até uns tais "nomes de domínio da Internet" que usam esse padrão, quem diria. Bjs, A.S. -------- Original Message -------- Subject: [OKF Brasil Associados] Fwd: [OKFN-Local-Coord] Branding update Date: Wed, 2 Apr 2014 20:33:44 -0300 From: Everton Zanella Alvarenga <[email protected]> To: [email protected] <[email protected]> CC: [email protected] <[email protected]> Pessoal, e-mail ainda privado, mas posso compartilhar na nossa lista interna. Quando referirem-se a Open Knowledge Foundation Brasil, agora vamos começar a tirar a palavra "Foundation". Se notarem, já fizemos isso faz certo tempo no site. Na realidade, eu quase registrei sem o Foundation. Então somos a OKB - Rede pelo Conhecimento Livre. :) Estou insistindo para a Laura me passar o cartão faz tempo. Se não tiver até semana que vem, vou imprimir um com o template antigo (tenho usado o da Wikimedia Foundation por causa dessa demora desde ano passado, hehe). Quem for querer usar um cartão nosso, depois me avise para eu já ir planejando de onde tirar recursos para isso. Talvez verba dos associados? Por falar em associados, há um tópico sobre isso na lista pública. ;) Abraços, Tom ---------- Forwarded message ---------- From: *Laura James* <[email protected] <mailto:[email protected]>> Date: 2014-04-02 19:29 GMT-03:00 Subject: [OKFN-Local-Coord] Branding update To: Open Knowledge Foundation Local Coordinators Mailing List <[email protected] <mailto:[email protected]>> Hello, In brief: * We’re improving things to help open knowledge reach more people! * Name change: from ‘Open Knowledge Foundation’ to ‘Open Knowledge’ * Logo change: for Open Knowledge Central, and for you when you want it * Words change: we have a new way of talking about ourselves, to make sure new people to Open can understand what we’re doing and why * New Central website: capturing all of this * Rebooted wiki: to help provide better support As some of you know, the Open Knowledge Foundation has been working hard over recent months to improve how we communicate the message of open knowledge. We'd like to share with you all where we are up to, and what is happening next. Communication includes lots of things - the words we use, our brand (including our name and logo), and how we structure our website. We've been reviewing all of these. We want to make sure we have a clear, exciting and engaging presentation of open knowledge for new audiences, because it is important that others can discover the power of open, to get more data opened up and make it used and useful. This includes understandable explanations of what open knowledge isand why it matters, of who we are, and of what we do. It also means having fresh graphics which reinforce what we say (this is especially important because we know from feedback over recent years that our website can look intimidating, academic or technical, and this can put off people who otherwise would get involved). These changes are to help all of us, who are already convinced by and committed to open knowledge, to talk to new people easily about why open is so important. We want more people to get involved and join us- to train, run events, write code, advocate, campaign, wrangle data, start businesses, open data, use data, and to support open knowledge in all kinds of ways! We've also wanted to solve problems and avoid confusion, to make things better for Local Groups and Working Groups. For instance, we know the term "Foundation" in our name has different meanings in different countries, some of which don't apply to us! We want Local Groups to be able to personalise/localise the new logo to create something that is recognisable as the ‘new look’ we share but also special to them. We also want to give everyone easy-to-use and exciting designs for stickers, T-shirts, website graphics and more, which can easily be translated, showing how we are all part of open knowledge and which convince others to get involved. We started this process in late 2013. Many of you may remember the community survey we ran, which gathered a lot of information about what you think open knowledge is, what the Open Knowledge Foundation does, why you think openness matters, and so on. The survey was a very important inputinto the process of refreshing our brand and how we communicate, as well as helping us to plan community support better: many thanks to everyone who took part and contributed to the results now shared here. Some of you have spoken with the team working on our brand too, as they interviewed several Local and Working Group leaders and members of the Advisory Council. (We’ve also involved the Central team and our Board of Directors in the process). Many of you have been working with Neal and others at Central who have been developing our communications and the website. Others have talked with Rufus and Laura about your plans and challenges. All of this has helped shape our understanding of what we all think open knowledge and the Open Knowledge Foundation is, and therefore how we explain these things to others. We’re now getting ready to launch our new website, which will be a lot clearer about who we are and what we do, and how to get involved (the website should be ready on April 14th). It will also be the first place people will see our new brand. We’re not going to do a big launch of the new brand- we’ll be rolling it out gradually as we update websites, business cards and so on. We’ll make sure you have all the tools you need to use itjust as soon as they are available. There is no deadline to updateyour websites or anything else - but we hope you’ll find the new communication materials both easier to use and much more compelling to new people outside the open movement today. We’ll be in touch over the next couple of weeks with more information. Quick FAQ: /Do I have to use the new logo for my group?/ - No, you don’t have to, but we hope you like the new look and will want to use it. There is no deadline for when Central will have all of our websites using the new logo, and there is no deadline for you to decide when you want to change. /Will there be templates for us to use?/ - Yes, we’re still developing these and we’ll share as soon as we can. There will be lots more help on the wiki soon! /When can we see the new website? /- We plan to launch this on April the 14th. /When can we see the new wiki?/ - Now! Heather and others are running Community Sessions on IRC (irc.freenode.net <http://irc.freenode.net> #okfn), see http://blog.okfn.org/2014/04/01/happy-spring-cleaning-community-style/. To get started, create your account and your user profile at http://wiki.okfn.org/How_to_register,_editing_rightsand use these wiki templates to help with formatting and usage http://wiki.okfn.org/Wiki_Templates Best regards, Laura -- * ** ** ** *Dr Laura James* *CEO | skype: laura.james | @LaurieJ <https://twitter.com/LaurieJ>* Open Knowledge Foundation <http://okfn.org/> ** *See how data can change the world* *http://okfn.org/ | @okfn <http://twitter.com/OKFN> | Facebook <https://www.facebook.com/OKFNetwork> | Blog <http://blog.okfn.org/> * ** ** ** * _______________________________________________ okfn-local-coord mailing list [email protected] <mailto:[email protected]> https://lists.okfn.org/mailman/listinfo/okfn-local-coord Unsubscribe: https://lists.okfn.org/mailman/options/okfn-local-coord -- Everton Zanella Alvarenga (also Tom) OKF Brasil - Rede pelo Conhecimento Livre http://br.okfn.org
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