Concordo com a Aza. BR faz mais sentido e se encaixa no contexto mundial. Beijos, beijos!!!
Ceci On Apr 2, 2014 10:21 PM, "Alexandre Hannud Abdo" <[email protected]> wrote: > Pessoá, > > Segue anúncio de atualização do branding da Open Knowledge, com a qual > basicamente todo mundo menos a velha guarda da torcida do penapolense - > com todo respeito - já teve contato. > > Só observaria aos comentários do Tom que "OKB" é uma péssima sigla. > > "OKBR" - que alguns de nós já temos usado - evitará um monte de > problemas com a Bolívia, Belarus, Burma, Botsuana, Brunei, Bahamas, > Butão, Benin, Bulgaria, Bélgica etc. > > Pra não falar que há algumas décadas um grupo mucho esperto de pessoas > já padronizou como países devem se referir a si em siglas pra não dar > besteira: https://en.wikipedia.org/wiki/ISO_3166-1 > > Tem até uns tais "nomes de domínio da Internet" que usam esse padrão, > quem diria. > > Bjs, > > A.S. > > -------- Original Message -------- > Subject: [OKF Brasil Associados] Fwd: [OKFN-Local-Coord] Branding > update > Date: Wed, 2 Apr 2014 20:33:44 -0300 > From: Everton Zanella Alvarenga <[email protected]> > To: [email protected] <[email protected]> > CC: [email protected] <[email protected]> > > > > Pessoal, e-mail ainda privado, mas posso compartilhar na nossa lista > interna. Quando referirem-se a Open Knowledge Foundation Brasil, agora > vamos começar a tirar a palavra "Foundation". Se notarem, já fizemos > isso faz certo tempo no site. Na realidade, eu quase registrei sem o > Foundation. > > Então somos a OKB - Rede pelo Conhecimento Livre. :) > > Estou insistindo para a Laura me passar o cartão faz tempo. Se não tiver > até semana que vem, vou imprimir um com o template antigo (tenho usado o > da Wikimedia Foundation por causa dessa demora desde ano passado, hehe). > > Quem for querer usar um cartão nosso, depois me avise para eu já ir > planejando de onde tirar recursos para isso. Talvez verba dos > associados? Por falar em associados, há um tópico sobre isso na lista > pública. ;) > > Abraços, > > Tom > > ---------- Forwarded message ---------- > From: *Laura James* <[email protected] <mailto:[email protected]>> > Date: 2014-04-02 19:29 GMT-03:00 > Subject: [OKFN-Local-Coord] Branding update > To: Open Knowledge Foundation Local Coordinators Mailing List > <[email protected] <mailto:[email protected]>> > > > Hello, > > > In brief: > > * > > We're improving things to help open knowledge reach more people! > > * > > Name change: from 'Open Knowledge Foundation' to 'Open Knowledge' > > * > > Logo change: for Open Knowledge Central, and for you when you want it > > * > > Words change: we have a new way of talking about ourselves, to make > sure new people to Open can understand what we're doing and why > > * > > New Central website: capturing all of this > > * > > Rebooted wiki: to help provide better support > > > As some of you know, the Open Knowledge Foundation has been working hard > over recent months to improve how we communicate the message of open > knowledge. We'd like to share with you all where we are up to, and what > is happening next. > > > Communication includes lots of things - the words we use, our brand > (including our name and logo), and how we structure our website. We've > been reviewing all of these. > > > We want to make sure we have a clear, exciting and engaging presentation > of open knowledge for new audiences, because it is important that others > can discover the power of open, to get more data opened up and make it > used and useful. This includes understandable explanations of what open > knowledge isand why it matters, of who we are, and of what we do. It > also means having fresh graphics which reinforce what we say (this is > especially important because we know from feedback over recent years > that our website can look intimidating, academic or technical, and this > can put off people who otherwise would get involved). These changes are > to help all of us, who are already convinced by and committed to open > knowledge, to talk to new people easily about why open is so important. > We want more people to get involved and join us- to train, run events, > write code, advocate, campaign, wrangle data, start businesses, open > data, use data, and to support open knowledge in all kinds of ways! > > > We've also wanted to solve problems and avoid confusion, to make things > better for Local Groups and Working Groups. For instance, we know the > term "Foundation" in our name has different meanings in different > countries, some of which don't apply to us! We want Local Groups to be > able to personalise/localise the new logo to create something that is > recognisable as the 'new look' we share but also special to them. We > also want to give everyone easy-to-use and exciting designs for > stickers, T-shirts, website graphics and more, which can easily be > translated, showing how we are all part of open knowledge and which > convince others to get involved. > > > We started this process in late 2013. Many of you may remember the > community survey we ran, which gathered a lot of information about what > you think open knowledge is, what the Open Knowledge Foundation does, > why you think openness matters, and so on. The survey was a very > important inputinto the process of refreshing our brand and how we > communicate, as well as helping us to plan community support better: > many thanks to everyone who took part and contributed to the results now > shared here. > > > Some of you have spoken with the team working on our brand too, as they > interviewed several Local and Working Group leaders and members of the > Advisory Council. (We've also involved the Central team and our Board of > Directors in the process). Many of you have been working with Neal and > others at Central who have been developing our communications and the > website. Others have talked with Rufus and Laura about your plans and > challenges. All of this has helped shape our understanding of what we > all think open knowledge and the Open Knowledge Foundation is, and > therefore how we explain these things to others. > > > We're now getting ready to launch our new website, which will be a lot > clearer about who we are and what we do, and how to get involved (the > website should be ready on April 14th). It will also be the first place > people will see our new brand. We're not going to do a big launch of the > new brand- we'll be rolling it out gradually as we update websites, > business cards and so on. We'll make sure you have all the tools you > need to use itjust as soon as they are available. There is no deadline > to updateyour websites or anything else - but we hope you'll find the > new communication materials both easier to use and much more compelling > to new people outside the open movement today. > > > We'll be in touch over the next couple of weeks with more information. > > > Quick FAQ: > > /Do I have to use the new logo for my group?/ - No, you don't have to, > but we hope you like the new look and will want to use it. There is no > deadline for when Central will have all of our websites using the new > logo, and there is no deadline for you to decide when you want to change. > > /Will there be templates for us to use?/ - Yes, we're still developing > these and we'll share as soon as we can. There will be lots more help on > the wiki soon! > > /When can we see the new website? /- We plan to launch this on April the > 14th. > > /When can we see the new wiki?/ - Now! Heather and others are running > Community Sessions on IRC (irc.freenode.net <http://irc.freenode.net> > #okfn), see > http://blog.okfn.org/2014/04/01/happy-spring-cleaning-community-style/. > To get started, create your account and your user profile at > http://wiki.okfn.org/How_to_register,_editing_rightsand use these wiki > templates to help with formatting and usage > http://wiki.okfn.org/Wiki_Templates > > > > Best regards, > > > Laura > > -- > * > > ** > > ** > > ** > > *Dr Laura James* > > *CEO | skype: laura.james | @LaurieJ <https://twitter.com/LaurieJ>* > > Open Knowledge Foundation <http://okfn.org/> > > ** > > *See how data can change the world* > > *http://okfn.org/ | @okfn <http://twitter.com/OKFN> | Facebook > <https://www.facebook.com/OKFNetwork> | Blog <http://blog.okfn.org/> * > > ** > > ** > > ** > > * > > _______________________________________________ > okfn-local-coord mailing list > [email protected] <mailto:[email protected]> > https://lists.okfn.org/mailman/listinfo/okfn-local-coord > Unsubscribe: https://lists.okfn.org/mailman/options/okfn-local-coord > > > > > -- > Everton Zanella Alvarenga (also Tom) > OKF Brasil - Rede pelo Conhecimento Livre > http://br.okfn.org > > > > _______________________________________________ > okfn-br mailing list > [email protected] > https://lists.okfn.org/mailman/listinfo/okfn-br > Unsubscribe: https://lists.okfn.org/mailman/options/okfn-br > >
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