I'll bet the step function in late 2013 was the onset of registration spam.

http://go-to-hellman.blogspot.com/2014/02/crowd-frauding-why-internet-is-fake.html
 
<http://go-to-hellman.blogspot.com/2014/02/crowd-frauding-why-internet-is-fake.html>

Another feature I recognize is the annual dip at Christmas.

Eric Hellman
President, Free Ebook Foundation
Founder, Unglue.it https://unglue.it/
https://go-to-hellman.blogspot.com/
twitter: @gluejar

> 
> Message: 1
> Date: Mon, 4 Jan 2016 17:28:02 -0500
> From: Tom Morris <[email protected]>
> To: Open Library -- technical discussion <[email protected]>
> Subject: [ol-tech] OpenLibrary new accounts
> Message-ID:
>       <cae9vqefz_kasgb9gqpbtkstvht-oqmucgvn-cnjpd41dy1f...@mail.gmail.com>
> Content-Type: text/plain; charset="utf-8"
> 
> Happy New Year everyone!
> 
> I made a quick chart of the count of new accounts created by date which I
> thought folks might be interested in.
> 
> The count on 2014-3-13 is actually 6549, but I clipped it to keep from
> distorting the graph too much.  It corresponds to a mention on
> reddit.com/r/books <https://redd.it/209un2> which generated seven times
> more signups than typical for that period.
> 
> Some other peak days, with account counts, include:
> 
> 2011-02-24 2644
> 2012-11-26 2087
> 2014-07-22 2020
> 
> Anyone know what they correspond to?
> 
> Tom

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