In February 2011, it looks like the eBook lending program was launched as well as the site redesign.
https://blog.archive.org/2011/02/22/in-library-ebook-lending-program-launched/ https://blog.openlibrary.org/2011/02/22/get-thee-to-a-library/ This news was picked up by ReadWriteWeb, c|net, and others which probably drove that spike in signups: http://readwrite.com/2011/02/22/internet_archive_partners_with_150_libraries_to_la http://www.cnet.com/videos/free-e-book-lending-on-open-library/ http://www.infodocket.com/2011/02/22/internet-archives-open-library-launches-in-library-ebook-lending-program-more-than-80000-titles-available/ > >
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