>From Wikipedia:

Both brothers joined the Nazi Party<http://en.wikipedia.org/wiki/Nazi_Party>,
but Rudolf was slightly closer to the party than Adolf. During the war, a
growing rift between the pair reached a breaking point after an Allied bomb
attack in 1943, when Adi and his wife climbed into a bomb shelter that
Rudolf and his family were already in: "The dirty bastards are back again",
Adi said, referring to the Allied war planes, but Rudolf was convinced his
brother meant him and his
family.[9]<http://en.wikipedia.org/wiki/Adidas#cite_note-sneakerwars-9>After
Rudolf was later picked up by American soldiers and accused of being
a member of the Waffen SS <http://en.wikipedia.org/wiki/Waffen_SS>, he was
convinced that his brother had turned him
in.[7]<http://en.wikipedia.org/wiki/Adidas#cite_note-DW-7>

The Dassler factory, used for production of anti-tank weapons during the
war, was nearly destroyed by US forces in April 1945, but was spared when
Adi Dassler's wife, Käthe, convinced the GIs that the company and its
employees were only interested in manufacturing sports shoes. American
occupying forces subsequently became major buyers of the Dassler brothers'
shoes.[10] <http://en.wikipedia.org/wiki/Adidas#cite_note-10>

The brothers split up in
1947,[9]<http://en.wikipedia.org/wiki/Adidas#cite_note-sneakerwars-9>with
Rudi forming a new firm that he called
*Ruda* – from *Ru*dolf *Da*ssler, later rebranded
Puma<http://en.wikipedia.org/wiki/Puma_AG>,
and Adi forming a company formally registered as *Adidas AG* from *Adi* *Das
*sler on 18 August 1949. Although it is popularly claimed that the name is
an acronym <http://en.wikipedia.org/wiki/Acronym> for *All Day I Dream
About Sport*, that phrase is a
backronym<http://en.wikipedia.org/wiki/Backronym>;
the name is actually a
portmanteau<http://en.wikipedia.org/wiki/Portmanteau>formed from "Adi"
(a nickname for Adolf) and "Das" (from "Dassler").
[1] <http://en.wikipedia.org/wiki/Adidas#cite_note-history-1>

On Mon, Nov 19, 2012 at 3:56 PM, asc490 <[email protected]> wrote:

> The brothers Adolf (Adi) and Rudolf Dassler founded a company in the
> twenties. But they wew at odds and split their company in the forties. Adi
> named his Adidas, Rudolf named his Puma. Yes, right, Puma.
>
>
> On Monday, November 19, 2012, Eric Rex <[email protected]> wrote:
> > Hey Sportsfans:
> > It's hard to find anything better than adidas.  I heard the name is an
> acronym once, but cannot remember what that is.  I will have to ask Adi...
> >
> > As Always, ER
> >
> > http://groups.google.com/group/omnisport
> > http://speedorex.blogspot.com/
> > http://groups.yahoo.com/group/Triathletepix/
> >
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