With both companies located in Herzogenaurach, there was a big rivalry
between those working for Adidas and those working for Puma.

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Am 19.11.2012 22:20 schrieb "Joe Copeland" <[email protected]>:

> From Wikipedia:
>
> Both brothers joined the Nazi Party<http://en.wikipedia.org/wiki/Nazi_Party>,
> but Rudolf was slightly closer to the party than Adolf. During the war, a
> growing rift between the pair reached a breaking point after an Allied bomb
> attack in 1943, when Adi and his wife climbed into a bomb shelter that
> Rudolf and his family were already in: "The dirty bastards are back again",
> Adi said, referring to the Allied war planes, but Rudolf was convinced his
> brother meant him and his 
> family.[9]<http://en.wikipedia.org/wiki/Adidas#cite_note-sneakerwars-9>After 
> Rudolf was later picked up by American soldiers and accused of being
> a member of the Waffen SS <http://en.wikipedia.org/wiki/Waffen_SS>, he
> was convinced that his brother had turned him 
> in.[7]<http://en.wikipedia.org/wiki/Adidas#cite_note-DW-7>
>
> The Dassler factory, used for production of anti-tank weapons during the
> war, was nearly destroyed by US forces in April 1945, but was spared when
> Adi Dassler's wife, Käthe, convinced the GIs that the company and its
> employees were only interested in manufacturing sports shoes. American
> occupying forces subsequently became major buyers of the Dassler brothers'
> shoes.[10] <http://en.wikipedia.org/wiki/Adidas#cite_note-10>
>
> The brothers split up in 
> 1947,[9]<http://en.wikipedia.org/wiki/Adidas#cite_note-sneakerwars-9>with 
> Rudi forming a new firm that he called
> *Ruda* – from *Ru*dolf *Da*ssler, later rebranded 
> Puma<http://en.wikipedia.org/wiki/Puma_AG>,
> and Adi forming a company formally registered as *Adidas AG* from *Adi* *
> Das*sler on 18 August 1949. Although it is popularly claimed that the
> name is an acronym <http://en.wikipedia.org/wiki/Acronym> for *All Day I
> Dream About Sport*, that phrase is a 
> backronym<http://en.wikipedia.org/wiki/Backronym>;
> the name is actually a 
> portmanteau<http://en.wikipedia.org/wiki/Portmanteau>formed from "Adi" (a 
> nickname for Adolf) and "Das" (from "Dassler").
> [1] <http://en.wikipedia.org/wiki/Adidas#cite_note-history-1>
>
> On Mon, Nov 19, 2012 at 3:56 PM, asc490 <[email protected]> wrote:
>
>> The brothers Adolf (Adi) and Rudolf Dassler founded a company in the
>> twenties. But they wew at odds and split their company in the forties. Adi
>> named his Adidas, Rudolf named his Puma. Yes, right, Puma.
>>
>>
>> On Monday, November 19, 2012, Eric Rex <[email protected]> wrote:
>> > Hey Sportsfans:
>> > It's hard to find anything better than adidas.  I heard the name is an
>> acronym once, but cannot remember what that is.  I will have to ask Adi...
>> >
>> > As Always, ER
>> >
>> > http://groups.google.com/group/omnisport
>> > http://speedorex.blogspot.com/
>> > http://groups.yahoo.com/group/Triathletepix/
>> >
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