On Mon, 2011-07-11 at 19:54 -0400, Carl Marcum wrote: > It seems to me that a lot of the problem arises in keeping the > development project and the product brand names exactly the same. > > If there are indeed going to to be 2 websites, OpenOffice.org which is > where end users go to get the product, help, etc. and the > <tbd>.apache.org where the development project resides. > > I understand the need to maintain the product brand. > > +1 to keep OpenOffice.org the product (at least near term). > > I think the Apache brand strengthens the project development and that's > one reason I'm here. > > +1 for Apache OpenOffice the project. > > Looking at the people listing, it's possible not all members are here > because of OpenOffice.org the product, but common development of the > code base. > > Best regards, > Carl
I may have mentioned in another mail that marketing OOo has two entirely different target markets, each is targeted for entirely different reasons: The front office Document producer and Developers. In the former OpenOffice.org is a very strong brand, but Apache is almost nonexistent. In the latter OpenOffice.org is also a strong brand but as Danese pointed out Apache's brand is strong in this target group and I would suggest stronger because generally Apache has more positive brand recognition whereas OOo, in this demographic, does have a level of negativity to the brand. I'm with Carl and Pavel on this, it gives us distinct brands for Devs and for Front Office End Users Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant.
