On Tue, Jul 12, 2011 at 10:03 AM, Simon Phipps <[email protected]> wrote: > > On 12 Jul 2011, at 13:32, Kai Ahrens wrote: >> >> Of course it makes a difference to ask our users instead of asking some >> deeply involved people on this list, having very subjective interests in >> one or the other direction. >> >> And in the end, the user rules, not any marketing speech. > > While that sounds good, I'm not sure it's the Apache way and I'd welcome a > comment from one of the mentors. >
I'm taking Kai's statement as stating the obvious: that a branding decision is best informed by data on what the target market thinks, not what the marketeers think. The interpretation of the evidence and execution of a branding strategy, would be up to the PPMC, in conjunction with Apache Branding. -Rob
