--- On Tue, 7/12/11, Graham Lauder <[email protected]> wrote: ,,, > > All this under the OpenOffice.org Brand. There has > been a lot of noise around LibreOffice with those > Linux Distributions who used Go-OOo now distributing > with LO, but those numbers, compared to OOo across all > platforms are miniscule and I believe that will remain the > same unless of course this stalling of development, forced > on us by Oracle, continues or the brand is modified > violently so that we have re-establish our brand right > from the beginning. In our consumer market tacking Apache > on the end would do just this.
I don't think anyone will argue against keeping the "OpenOffice.org" product name, Apache owns the trademark and it has a value we want to preserve. The discussion is around the Project name: I strongly lean towards "Apache OpenOffice" because: - Removing the .org is not a violent rebranding: people already refer to "OpenOffice.org" simply as "OpenOffice": look for OpenOffice on Google and you will find only OpenOffice.org. - Apache already has a .org in it's domain name. - Apache does add value to the name, even if it's likely to be known only by web administrators and developers. No matter what you decide, I think it's likely the end user will drop the .org and the Apache and just say "OpenOffice" to both the product and the project. cheers, Pedro.
