On Jul 12, 2011, at 8:03 AM, Simon Phipps wrote:

> 
> On 12 Jul 2011, at 15:38, Dave Fisher wrote:
>> 
>> On Jul 12, 2011, at 7:03 AM, Simon Phipps wrote:
>> 
>>> 
>>> On 12 Jul 2011, at 13:32, Kai Ahrens wrote:
>>>> 
>>>> Of course it makes a difference to ask our users instead of asking some
>>>> deeply involved people on this list, having very subjective interests in
>>>> one or the other direction.
>>>> 
>>>> And in the end, the user rules, not any marketing speech.
>>> 
>>> While that sounds good, I'm not sure it's the Apache way and I'd welcome a 
>>> comment from one of the mentors.
>>> 
>> 
>> See Daneese Cooper's emails.
> 
> Did you have a specific one in mind? Naturally I read everything Danese 
> writes, but so far I have not seen her comment on the issue of whether and 
> how market research over-rides the interests of Apache members.

Sorry, I am out of pocket and this thread is so long. Basically she is talking 
about consulting one of the ASF's attorney's regarding the names and brand 
dilution issues from a legal standpoint.

I hadn't gotten to market research. I'm focused on migration and the websites - 
all names are possible right now and in the future. I don't want to tie the 
branding too tightly in the web design. The Apache CMS will allow us to isolate 
these elements.

Regards,
Dave

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