On another list, I saw a comment from Roy Fielding that resonated with me.  
Others have mentioned it, but not here on ooo-dev.

My interpretation is that we could have Apache ooo as the identifier of the 
core Apache project built on what we factor out of the Oracle grant, leaving 
OpenOffice.org as a web site and a family of distributions and support for 
end-user and adopter/integrator activities that reach out beyond the 
development of a buildable open-source code base.

I think we should consider that attempting to put OpenOffice.org atop all of it 
is over-constraining and also confusing, even though the result may be 
unrecognizably different at the end-user level.

 - Dennis

MORE THOUGHTS BELOW THE QUOTATION

[Disclaimer.  This inspired my thinking but any misunderstanding of what Roy 
was thinking is mine and mine alone.]

> -----Original Message-----
> From: Roy T. Fielding [mailto:[email protected]] 
> Sent: Wednesday, July 27, 2011 09:51
> [ ... quoted by permission ]
> Subject: Re: OpenOffice.org branding
> 
> [ ... ]
> 
> BTW, my personal preference is to call our product Apache OOo and leave the
> OpenOffice.org website as a joint forum and redistribution site for all
> variations of the suite, docs, tutorials, etc.  However, such decisions
> are typically made by the people doing the work.
> 
> Cheers,
> 
> ....Roy T. Fielding, Director, The Apache Software Foundation
>    ([email protected])  <http://www.apache.org/>
>    ([email protected])    <http://roy.gbiv.com/>
> 
 
MORE THOUGHTS

I am not invested in the history or passion around OpenOffice.org as an ongoing 
development.  My perspective is as someone who works from the open standards 
and architectural perspective.  So I beg your forbearance if I have been 
insensitive to the history and the familiarity that there is in how things have 
been done over the years.  It is not my intention to offend but to see what we 
can see by thinking outside of the box.  

I trust it is clear to all of us that it will be unlikely that we can somehow 
revive OpenOffice.org to a place where it is a business-as-usual continuation 
of the now-stalled effort.  

Furthermore, my attention is on the suitability of Apache ooo as a reference 
implementation with respect to ODF, with less emphasis on what it takes to 
continue OpenOffice.org a desirable and thriving software distribution.  I'm in 
favor of that.  It is not what my attention is on.  So this is not a balanced 
perspective.

Here are some loosely-conceived thoughts.  I don't have a clear or specific 
picture.  But I think the conceptual separation of ooo and OpenOffice.org is an 
opportunity that might unfreeze us from trying to move ahead under one giant 
lump.

I favor the idea of separating the "pure Apache-way" project effort and from 
the OpenOffice.org identity and "brand" as a broader umbrella for all of the 
variations that go into making end-user distributions, providing documentation 
materials, end-user support, and especially the various native-language efforts 
that are part of the OpenOffice.org ecosystem. 

I also see separation as rather easy because at the moment we are using "ooo" 
for these lists, for the podling's SVN repository branch, for the two wikis, 
for the Apache Extras (although that has forked already [;<), etc.

I favor the idea of a cleaner separation of the development of the core ODF 
reference-implementation aspects from wider variations that are typical and 
appropriate for a production-usable productivity suite.  A distribution will 
have incidental and discretionary provisions that aren't particularly 
indicative of the "reference" aspects and have not been the subject of 
standardization.  

Important Context: There is wide latitude for discretion in the ODF 
specifications and even wider latitude for user-interface, non-UI-based 
processors, etc., that are not the subject matter of the ODF specification at 
all.  It would be good to remove confusion around that.  Also, a reference 
implementation, to the extent it is usable in practice, should not be taken as 
being in any sense compelling with regard to anything but its conformant 
support for the file format itself.  A reference implementation that can be 
operated needs to do something in discretionary areas.  The incidental and 
discretionary choices should be soundly done and well-narrated.  But there must 
be no suggestion that the approach to such incidental and discretionary cases 
reflect requirements of ODF.  The user interface and its functionality is not 
subject matter for the ODF specification as it now exists.  One wants ways to 
produce features of the format.  One wants ways to deal with provisions of the 
format in any input that is processed.  But the gap from input to user 
presentation and interaction and from there to output is not prescribed in the 
ODF specification, nor are mappings between different formats and the treatment 
of different formats as defaults.

I'm not sure how much the technology transfer/deployment would work from Apache 
ooo to OpenOffice.org and that is something we need to figure out.  When we 
have the code and the collateral artifacts in hand, our inspection may provide 
insight into how we can get rolling and also understand how the development can 
be modularized in a productive way.

 - Dennis




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