On 8/4/2011 8:06 AM, Graham Lauder wrote:
On Thu, 04 Aug 2011 09:58:44 Andrew Rist wrote:
On 8/3/2011 2:27 PM, Rob Weir wrote:
On Wed, Aug 3, 2011 at 3:43 PM, Marcus (OOo)<[email protected]>   wrote:

...snip...

In the past press releases were hacked about with on the private PR list or on
occasion the also private MarCon list, for obvious reasons.  Is there a policy
for creating such marketing materials here at Apache.

Cheers
GL

Apache has a Press team led by the wonderful Sally here:

  http://www.apache.org/press/

Who tweets regularly:

  http://twitter.com/TheASF

Any Apache press releases should be coordinated with them on [email protected] - once the PPMC here has some specific questions about publicity here, you should ping press@ to get a conversation started there.

Note that the Apache Incubator has specific policies about press releases for incubating projects:

  http://incubator.apache.org/guides/branding.html

In terms of *what* to say, it's up to the project to decide, and typically just get any final signoff from press@. The ASF has a corporate press release account and will issue official releases for major news from any of our projects.

Oh, and the official ASF boilerplate is available:

  http://www.apache.org/press/boilerplate/

- Shane

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