+1 to keeping OpenOffice.org indefinitely (and using Apache OpenOffice.org when there are actually such releases).
Here's my over-thinking on the matter. - Dennis TOO MUCH MORE THINKING: I don't want to put too fine an edge on this, but I rarely see and never say Apache Subversion, Apache Hadoop, etc. On the other hand, I *will* say Apache OpenOffice.org because it will be a particular family of releases and the implementations of binary distributions from those releases that will be distinct from what OpenOffice.org has been. With regard to OpenOffice.org itself, there is a struggle to make a safe landing of the current OpenOffice.org web properties under Apache custodianship. This is clear to me: The incubator.apache.org/openofficeorg site is going to be the corresponding property for the AOOo development project, until such time that ooo.apache.org (or OpenOffice[org].apache.org) becomes the development site for the Apache OOo TLP. Developer-significant services such as SVN, the bugzilla issue tracker, and other resources will also be associated with AOOo, not OpenOffice.org. The openoffice.org web properties are very significant and are currently the only sources of the progression of OpenOffice.org releases up until now. AOOo incubator releases will be grounded at incubator.apache.org. OpenOffice.org represents the lineage, the recognition, and tons of materials that people know to find (via Google or whatever) for important user-facing and historical information. Like it or not, OpenOffice.org is the touchstone and the goto place, and if the connections and links into that ecology and the material there are broken or abandoned, including all the cross-dependencies therein, the damage to the future reception of AOOo may well be irreparable. Even after there are AOOo incubator releases, OpenOffice.org will remain important. It is also clear that there is some refactoring and transformation to be done so that the appropriate divisions and coupling of ooo.apache.org and openoffice.org are evolved by the time AOOo leaves incubation as a TLP (or not, for that matter). The value of the openoffice.org brand is apparent in the extent of the efforts to subvert/misappropriate it. There is a duty to the users of the OpenOffice.org releases and the Apache OpenOffice.org releases to follow, to protect them by protecting that brand. I don't know what that does for trademark issues, branding, and so on. The branding on the openoffice.org sites can be adjusted once they are under the incubator's operation and Apache infrastructure custody. I think there will continue to be openoffice.org sites for a significant time, despite progressive movement of substantial portions to incubator.apache.org/openofficeorg and, later, ooo.apache.org. I would be astonished were the openoffice.org domain and the OpenOffice.org trademark abandoned in the foreseeable future. -----Original Message----- From: Kay Schenk [mailto:[email protected]] Sent: Monday, October 17, 2011 15:13 To: [email protected] Subject: Re: [Proposal] Renaming of OpenOffice.org I think we went through this QUITE some time ago, and decided to leave the branding -- i.e. OpenOffice.org -- as is. Please see discussions with subject "Refactoring the Brand" back in July. I will make an attempt to document this on the wiki so it doesn't come up yet again. The bottom line was the feeling that OpenOffice.org is quite a well-known brand and we wanted to preserve that. On 10/17/2011 03:04 PM, floris v wrote: > Op 17-10-2011 23:54, Ian Lynch schreef: >> I propose that we rename OpenOffice.org Apache OpenOffice and >> abbreviate it >> to ApacheOO or AOO and trademark each of those terms. At the same time >> invite submissions for a new logo or logos based on these terms with a >> deadline of end of November after which the PPMC decides it by vote. >> > You could also consider Apache Office, as all Apache software is open > source. But maybe that's too far away from the original. -- ------------------------------------------------------------------------ MzK "There is no such thing as coincidence." -- Leroy Jethro Gibbs, Rule #39
