Thanks Graham! --- Dom 8/1/12, Graham Lauder <[email protected]> ha scritto: ...
> > I'm not sure any of these are killer objections to the > > use of a commercial font. But I think we'd want a strong > > design reason for not using a font with few or no > > restrictions. > > +1, the old font was a commercial one: Frutiger, which > caused all sorts of issues when being used by the > community Artists. > There are plenty of similar fonts about. The "best" > solution was Liberation Sans at 60% IIRC. But that > was just to try and maintain the old logo look as close as > possible. > FWIW, Android fonts are under AL2, and there's also the plus that they should display very well on mobile devices which have become so important nowadays. FWIW, I am playing (just playing) with Android Sans at 60% but my uneducated eye doesn't notice much difference. I certainly agree the font is not as important as so many other factors that should be taken into account. I haven't yet got to the aesthetic and general marketing issues you mentioned so there is truly a lot to think and this is not really anywhere near my priorities lately so no promises from my side, but I surely had to say that you hit the nail in this posting. Pedro. > My personal opinion is; if we can't bundle the font with > the software then we > shouldn't use it. Of course, it should be > added there is absolutely no > reason why a font should be used at all in the main logo. > Taglines and > positioners perhaps and a free font should be used in > things such as > splashscreens, but the logo can be a graphic that looks > like text. I've added > a couple of proposals based on a graphic that was created > in a vector editor, > no fonts used, created as needed. > > To much focus on Text/Font style in branding is a part of > an old paradigm. > This was put in a style guide so that signwriters could > easily retain > corporate branding out on the high street. We don't > do High street, we are > internet based. We just have to make our branding > easily available to those > who want to distribute it. > That is is the power of the internet after all. > > > > > > > Ariel pointed to some nice splash screens done > > > previously in the Wiki, can those be (re)used > > > as a starting point? > > > > I have no objections. But I think right now > we're talking about the > > general theme of the Drew's logo proposal, i.e., the > distinctive > > design elements of: > > > > - text > > - color > > Broader than this, we are talking pallet, aesthetics, > emotive response. > > > - type face > > necessary, only if a designed font face is used as part of > the graphic > > > - spacing > > - background > > - embellishment. > > - and so on > > > > If there is consensus on that, then there will be > follow up design > > work to incorporate that logo into a variety of > locations, including a > > splash screen. But I think there is a hesitation > to invest in that > > additional work until we're sure the basic design is > OK. > > Which of course is completely the wrong way round. > > Define the look and feel first, the logo should fit > that. > Answers first: > What is our target Market > What is our aesthetic, > how do we want the market to percieve us. > How do they percieve us now, > do we want to change that perception, > > This is not about what the people on this list consider is > aesthetically > pleasing to them, but what the people who are going to > download the software, > think is best. > > I would like to see a selection of branding elements, in > particular: Pallet, > logo and name, several of each and then survey our > "customers" via the > announce list to find their preferences. Any brand > suggestions should include > all of the above including an explanation that defines the > aesthetic and where > it positions the product in terms of the market as well as > target market. > > Voting on the list is a particularly bad and limiting way > to make these sorts > of decisions, especially without any research whatsoever. > > It has been itterated on a number of occasions that > Apache is about building > communities, what better way to bring the community > together than giving them > the opportunity to participate in a meaningful way and > demonstrating to them > that the project actually cares about their opinions. > > I've put together a prenotification to go out on the > announce list to ask > people to participate in a survey and I'm putting together > some questions for > the respondents to that mail to answer. This would be a > good apportunity to > run this past a wider audience. > > > Cheers > GL > > > > > > -Rob > > > > > cheers, > > > > > > Pedro. > > > > > > --- Mar 3/1/12, Rob Weir <[email protected]> > ha scritto: > > > ... > > > > > >> 2012/1/3 Pavel Janík <[email protected]>: > > >> >> we would use (TM). At some > point, say after we > > >> > > >> actually have a > > >> > > >> >> release, then we could ask Apache to > pursue > > >> > > >> registration for "Apache > > >> > > >> >> OpenOffice" > > >> > > > >> > Why would we do so if we know that > Sun/Oracle could > > >> > > >> not get it registered (and thus have chosen > OpenOffice.org > > >> instead)? > > >> > > >> We're talking about the full mark, "Apache > > >> OpenOffice". I have no > > >> reason to think this could not be > registered. > > >> > > >> In any case, we already discussed this, > voted, and the > > >> choice was > > >> "Apache OpenOffice". We're now talking > about the > > >> graphical ogo that > > >> will reflect that name. > > >> > > >> > -- > > >> > Pavel Janík >
