On Fri, Feb 17, 2012 at 4:33 PM, Dave Fisher <[email protected]> wrote: > > On Feb 17, 2012, at 12:47 PM, Jürgen Schmidt wrote: > >> +1 sounds like a good idea >> >> Juergen >> >> Am Freitag, 17. Februar 2012 schrieb Rob Weir <[email protected]>: >>> A request has come to the private list, asking permission to use the >>> logo for a website. >>> >>> The request is not very detailed, but it looks like the link would be >>> directing back to us for a download >>> >>> IMHO we would be well served by having two logos: >>> >>> 1) One that clearly identifies the AOO product and is used only for >>> our official websites, authorized releases, etc. It is like our >>> corporate seal (if we had one). It is a mark that indicates the >>> authenticity of a product of this project, whether a software release, >>> a website, a press release or whatever. We want there to be no >>> confusion that when this logo is used, it vouched for the source of >>> the item to which the logo is affixed. The source is the Apache >>> OpenOffice project. >>> >>> 2) One or more other logos, perhaps based on the first, but distinct. >>> Maybe a "Get Apache OpenOffice" logo, or similar. This would be a >>> "friend of the project" logo, a "I <heart> AOO" logo, or "Powered by >>> AOO"or similar that could be used more freely, with the only >>> requirement being that the logo must always link to our homepage (or >>> download page?) and to nothing else. > > This is really tthree cases: > > a) A Get logo which is used to link to an official version. A website can > link to OOo or AOO downloads. > > The "Get OpenOffice.org" logo at the bottom right corner of the User Forums > is an example. > > b) An Includes logo which a CD/DVD/packager could indicate a valid release > which can be verified through OOo or AOO. > > c) An Powered by logo to indicate that a repackaged version of AOO is being > used. > >>> >>> The nice thing about this approach is we can issue a blanket >>> permission statement on the 2nd logo > > There are distinctions to make. Would we care about registering the use of > these logos? >
IMHO, a good example of an appropriately comprehensive and detailed trademark policy, that supports their branding, is what the Mozilla Foundation has: http://www.mozilla.org/foundation/trademarks/policy.html Notice their section on "linking". No registration required, but there are conditions/limitations on how the web banners can be used. -Rob > Regards, > Dave > > >>> >>> -Rob >>> >
