On Tue, Apr 17, 2012 at 5:51 PM, drew <[email protected]> wrote: > On Mon, 2012-04-16 at 00:50 -0400, drew wrote: >> On Sun, 2012-04-15 at 18:25 -0400, Rob Weir wrote: >> > On Wed, Apr 11, 2012 at 12:08 PM, drew <[email protected]> wrote: >> > > On Wed, 2012-04-11 at 17:43 +0200, Roberto Galoppini wrote: >> > >> On Wed, Apr 11, 2012 at 4:09 PM, Rob Weir <[email protected]> wrote: >> > >> >> > >> > Social media outreach, via Twitter, Facebook, Google+, etc., is an >> > >> > important part of outreach to users. Although the Apache developer >> > >> > community is firmly rooted in mailing lists, we know that our users >> > >> > live in a different world. If we want to engage with them we need to >> > >> > use the tools that they use, and communicate the way they communicate. >> > >> > >> > >> > Now that we're very close to the AOO 3.4 release, I'd like to start >> > >> > with a project Twitter account, under PPMC control. >> > >> > >> > >> > By "under PPMC control" I mean something similar to how we treat the >> > >> > project blog: >> > >> > >> > >> > -- Any PPMC member, upon request, can have write access. >> > >> > >> > >> > -- We can use the project's official logo in conjunction with the >> > >> > account. >> > >> > >> > >> > -- We would promote the account on our project's website. >> > >> > >> > >> > -- We would generally treat the account as an official voice of the >> > >> > project, not as a personal account. >> > >> > >> > >> > I'm not saying we need to pre-review and and approve every "tweet" >> > >> > sent through the account. But we should set expectations that the >> > >> > account is to be used in a professional fashion, upholding the >> > >> > standards of this project, not used to settle personal disputes, to >> > >> > promote personal business, etc. >> > >> > >> > >> >> > >> An option could be to agree on a simple guideline for that, so that >> > >> everyone knows how to handle it. I'm thinking not only about the style >> > >> of >> > >> communication, but also about who to follow, how to engage in >> > >> conversations, improve outreach, etc. >> > >> >> > >> >> > >> > There are already several Twitter accounts that use the OOo name or >> > >> > trademarks: >> > >> > >> > >> > http://twitter.com/#!/openofficeorg --- This account has 1571 >> > >> > followers. But it is not sharing any AOO status, no links to blog >> > >> > posts, announcements, etc. Who controls it? Are >> > >> > we able to get it under PPMC control? Can we rebrand it as Apache >> > >> > OpenOffice? >> > >> > >> > >> >> > >> That could be a good starting point, I think. It seems like if you're >> > >> the >> > >> only one who can send DM to the actual owner's account. >> > >> >> > >> >> > >> > >> > >> > http://twitter.com/#!/openoffice -- This account seems unused. Only >> > >> > one >> > >> > tweet. >> > >> > >> > >> >> > >> I'd try to get that it too. It's better than ApacheOO, and you might >> > >> want >> > >> to put the full name in the Settings > Account > Name. >> > >> >> > > Hi Roberto, Rob >> > > >> > > I just did so now, and followed up with an email to the account contact >> > > in the whois database for the domain listed, the linked sub-domain has >> > > been dead for a while IIRC, though the main site is alive - anyway, I'll >> > > report back when (or if) I hear anything back. >> > > >> > >> > Hi Drew, >> > >> > It has been 5 days now. Have you received any response from that domain >> > owner? >> >> No nothing. >> >> > >> > If not, I'm ready to go with a new account: >> > https://twitter.com/#!/apacheoo >> >> a good account name for an announcement stream, even with the other IMO. > > Howdy all, > > Wanted to follow up on this. > > As I think about, IMO, this is a good moment to use a new account(s) for > a more formal, account of record if you will, for the project; Apache > OpenOffice. The use of the apache in the account name makes very good > sense to me for this purpose. > > The flip side of that then would be to treat the existing social media > account as more community, less formal, voices. >
I'm not sure I understand your distinction between formal and community. Surely the AOO project and the PPMC comprise a community? > Anyawy - the apacheoo does get my vote for an appropriate name, for the > project account. > > I took the liberty then to register the same name with the identi.ca > network. > http://identi.ca/apacheoo > > IMO identi.ca, which has a smaller user base then twitter, represents an > important target group to the project. > > The two accounts, if we use them for this, should be tied together. > Certainly at the level that a post to the identi.ca should automatically > broadcast to the twitter network. (easy to do) > So this can be automated? > A couple of thoughts on 'formal account of record': > > Would recommend that the accounts not be used to follow lots of other > accounts. > What exactly is your concern here? > The accounts should not be used to re-tweet others messages. > Again, what is your concern here? I think it is very natural for a twitter account to retreat a post that refers to AOO in a positive or interesting way. That is how social networking works, It seems to want to turn this into a broadcast, 1-to-many medium. What is the argument for doing that? Why take the social out of social networking? > The accounts should _not_ be used for auto-generated scheduled postings. > Again, what is your concern with this? Scheduled posts have many good reasons, especially time shifting. You don't want to become spam-like, but scheduling a post so it shows up at an optimal time for an audience is considered to be a best practice by many, > The accounts do need to be used on a regular basis to build up > followers. > Yes. > Ability to 'follow' the accounts needs to be easily done within the main > web infrastructure and there should be some naturally well fitting > locations where that can be done. > Should be easy. > Anyone using the accounts should remember to keep the message focused to > the project. > > Well, that's a good spot to shutup huh :-) and let folks add their > wisdom here. > > So what you think - Use the new ApacheOO accounts? > > Thanks, > > //drew > > > >> >> //drew >> >> > I have it configured with the BirdHerd service, so up to 10 PPMC >> > members will be able send tweets via that account. >> > >> > -Rob >> > >> > >> > > //drew >> > > >> > > >> > > <snip> >> > > >> > >> >> >> > >
