Future logo concepts sketches and high fidelity mockups have been added logo exploration page. Comments and feedback welcome.
See: https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explorations . Regards, Kevin On Fri, May 18, 2012 at 4:42 PM, Kevin Grignon <[email protected]>wrote: > Hello All, > > I have create an AOO 4.0 Logo Exploration page at > https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explorations > . > > Please capture you thoughts related to brand attributes and visual > elements that represent the brand attributes. > > Also, feel free to include any rough concept sketches. No wrong answers > here, let brainstorm for a while. > > Regards, > Kevin > > > On Thu, May 10, 2012 at 3:56 PM, Andre Fischer <[email protected]> wrote: > >> On 09.05.2012 23:37, Dave Fisher wrote: >> >>> >>> On May 9, 2012, at 12:24 AM, Andre Fischer wrote: >>> >>> On 09.05.2012 08:33, Kevin Grignon wrote: >>>> >>>>> Michael, >>>>> >>>>> Thanks for sharing the logo mockups. Also, I appreciate you >>>>> acknowledging >>>>> my earlier contributions - most gracious. >>>>> >>>>> With AOO 3.4 just hitting the streets, now is the time to think about >>>>> performing some design research and explorations in support of >>>>> branding for >>>>> AOO 4.0. >>>>> >>>>> Perhaps you could create an AOO 4.0 logo concepts page on the wiki to >>>>> capture these great ideas. I also have a number of concepts that I >>>>> would >>>>> like to share with you and others for input. >>>>> >>>> >>>> Maybe we can do a logo contest similar to the one Apache Flex did? >>>> >>>> >>>> http://incubator.apache.org/**flex/logo-contest.html<http://incubator.apache.org/flex/logo-contest.html> >>>> >>> >>> I'm a mentor on Apache Flex. That contest was very fun, generated more >>> email on flex-dev than you would believe. There were over 50 different logo >>> submissions submitted from everyone including professional design firms and >>> hobbyists. I am very impressed with the design talent in the Flex community. >>> >>> If we would like to do this then I would gladly go to the flex lists >>> with the contest form. If we do such a contest then we should ask for at >>> least these designs. >>> >> >> That sounds like a great idea. I looked a while ago through most of the >> contest entries and was impressed by a lot of them. But then again, I am >> not a lawyer^H^H^H^H^H^H designer. >> >> -Andre >> >> >> >>> (1) Logo - including dark and light treatments. >>> (2) Web Banner treatment - with room for differing NL text. >>> (3) Presentation template. >>> (4) Application splash screen. >>> (5) Icon. >>> >>> Maybe not all at once, but we should make it clear that the intention >>> would be that the winner would provide the designs and enough guidance for >>> us to proceed. >>> >>> Regards, >>> Dave >>> >>> >>> >>>> -Andre >>>> >>>> >>>>> In addition, I suggest we capture some background material on the >>>>> intent of >>>>> the visual identity. With new AOO contributors and an ever evolving >>>>> product >>>>> landscape we may want to revisit the message, positioning and emotions >>>>> that >>>>> the identity is looking to realize. This effort should be in concert >>>>> with >>>>> any and all AOO business and marketing efforts. >>>>> >>>>> Some thoughts... >>>>> >>>>> Regards, >>>>> Kevin >>>>> >>>>> >>>>> >>>>> On Wed, May 9, 2012 at 1:24 PM, Wolf Halton<[email protected]> >>>>> wrote: >>>>> >>>>> Interesting! Seems reminiscent of the Mac square smiley-face logo. >>>>>> It looks like you could make a go at a square logo there, which would >>>>>> be a >>>>>> useful addition. >>>>>> I suggest we go slow with changing main logos, because they are not >>>>>> for >>>>>> showing our creativity but to show continuity to a public with short >>>>>> attention spans. >>>>>> Cheers, >>>>>> Wolf >>>>>> >>>>>> http://evergreen-community-01.**lyrasistechnology.org<http://evergreen-community-01.lyrasistechnology.org> >>>>>> http://sourcefreedom.com >>>>>> Apache developer: >>>>>> [email protected] >>>>>> On May 8, 2012 10:53 PM, "Michael Acevedo"<[email protected]> >>>>>> wrote: >>>>>> >>>>>> Hi, >>>>>>> >>>>>>> I have decided to move forward and give you an early preview of how I >>>>>>> >>>>>> think >>>>>> >>>>>>> we should move for the logo of Apache OpenOffice 4 which I think is >>>>>>> the >>>>>>> general consensus of the next major release of our project pending >>>>>>> Apache >>>>>>> approval. The logos I am proposing are basically the same but there >>>>>>> are a >>>>>>> few modifications to the current logo. Below is a description: >>>>>>> >>>>>>> AOO Next Logo Changes: >>>>>>> >>>>>>> - The AOO Next logo has a smaller spacing between the letters and >>>>>>> changes the word "Apache" to "APACHE" in caps (idea taken from >>>>>>> Kevin >>>>>>> Gringon's proposal in the Wiki). >>>>>>> - The color of the "APACHE" word is now gray (idea taken from Kevin >>>>>>> Gringon's Proposal in the Wiki). >>>>>>> - Integration of the "AOO" initials (for one of the logo >>>>>>> proposals). >>>>>>> - Retirement of the Orb logo and substituting it with a refined >>>>>>> concept >>>>>>> of the previous OOo logo prior verson 3.2.1. I did this new icon >>>>>>> in a >>>>>>> conservative manner and I think it will fit best the next release >>>>>>> of >>>>>>> >>>>>> AOO >>>>>> >>>>>>> as >>>>>>> it will match with the post AOO 3.4 Application (Writer, Impress, >>>>>>> Calc, >>>>>>> etc.) icons. The new logo makes a nod to the post-PC era when it >>>>>>> comes >>>>>>> >>>>>> to >>>>>> >>>>>>> how an application icon now looks in our devices. >>>>>>> - Keep some commonality with the current Orb Centric logo by >>>>>>> keeping >>>>>>> >>>>>> the >>>>>> >>>>>>> name of the suite with the current font that is being used for our >>>>>>> >>>>>> site's >>>>>> >>>>>>> logo. >>>>>>> >>>>>>> Without further waiting, I present to you my logo proposal for AOO 4. >>>>>>> Please follow this link: >>>>>>> >>>>>>> >>>>>>> https://skydrive.live.com/**redir.aspx?cid=** >>>>>> 69f0fbe8e03b2c13&resid=**69F0FBE8E03B2C13!1631&parid=**root<https://skydrive.live.com/redir.aspx?cid=69f0fbe8e03b2c13&resid=69F0FBE8E03B2C13%211631&parid=root> >>>>>> >>>>>>> >>>>>>> Hope you like it and suggestions are welcomed. I would like to credit >>>>>>> >>>>>> Kevin >>>>>> >>>>>>> Gringon for the changes in terms of font spacing in the word >>>>>>> "OpenOffice" >>>>>>> and the "APACHE" word capitalization suggestions. >>>>>>> >>>>>>> -- >>>>>>> Best, >>>>>>> Michael >>>>>>> >>>>>>> >>>>>> >>>>> >>> >
