Il 08/06/2012 15:54, Rob Weir ha scritto:
A "Content Experiment" is when we create several version of the same
web page and test it with users to see which version performs best.
Google Analystics has a feature where it can run such experiments for
us automatically, tracking all the statistics for us, and telling us
which version of a page gives the optimal results.
One particular scenario I think we could really improve on is what I
call the "Windows Unrecognized ODF File" scenario. It goes like this;
[cut]
So here is the experiment. Let's try to get a handful of alternate
destination pages that speak to this scenario and provide the
information that would be most useful to this kind of user. It could
be a modified version of the download page. It could be a new
intermediate landing page that provides context and then links to the
existing download page. Whatever you think would work best.
We can then run the experiment, say for a month, letting Google
randomly present users with the various alternate pages and measure
what the download %'s are for each version. The winner will gain
eternal fame and glory, maybe even a blog post.
I'm willing to do the technical work on setting up the experiment and
prepping the website to support it. What I need are volunteers to
come up with alternate landing pages for this scenario, ones that we
can include in the experiment.
Do you also have statistics of where in the world this referrals come
from? It will surely help users to have that page in his/her own
language and I think it wouldn't be difficult to set this up with what
we already have.
You talked about IE6 but from what I can see here [1] english speaking
countries are not on the top list.
About other kind of pages to Content Experiment them, do you need an
HTML, a mock-up, just the basic concepts or what? I can work on creating
some alternatives.
Paolo
[1] http://www.ie6countdown.com/
