KG01 - See comments inline On Tue, Jun 12, 2012 at 2:44 AM, Rob Weir <[email protected]> wrote:
> On Mon, Jun 11, 2012 at 2:14 PM, Paolo Pozzan <[email protected]> wrote: > > Il 08/06/2012 15:54, Rob Weir ha scritto: > > > >> A "Content Experiment" is when we create several version of the same > >> web page and test it with users to see which version performs best. > >> Google Analystics has a feature where it can run such experiments for > >> us automatically, tracking all the statistics for us, and telling us > >> which version of a page gives the optimal results. > KG01 - Iterative development like this is great. Check out a great resource that performs such A/B testing. See: https://whichtestwon.com/past-tests > >> > >> One particular scenario I think we could really improve on is what I > >> call the "Windows Unrecognized ODF File" scenario. It goes like this; > >> > > [cut] > > > >> > >> So here is the experiment. Let's try to get a handful of alternate > >> destination pages that speak to this scenario and provide the > >> information that would be most useful to this kind of user. It could > >> be a modified version of the download page. It could be a new > >> intermediate landing page that provides context and then links to the > >> existing download page. Whatever you think would work best. > >> > >> We can then run the experiment, say for a month, letting Google > >> randomly present users with the various alternate pages and measure > >> what the download %'s are for each version. The winner will gain > >> eternal fame and glory, maybe even a blog post. > >> > >> I'm willing to do the technical work on setting up the experiment and > >> prepping the website to support it. What I need are volunteers to > >> come up with alternate landing pages for this scenario, ones that we > >> can include in the experiment. > > > > > > Do you also have statistics of where in the world this referrals come > from? > > I can tell you that the top countries for this referral are: > > 1. US > 2. Poland > 3. Russia > 4. Brazil > 5. India > 6. France > 7. UK > 8. Philippines > 9. Indonesia > 10. Canada > > So this is quite different from what the normal distribution if visitors > is. > > > It will surely help users to have that page in his/her own language and I > > think it wouldn't be difficult to set this up with what we already have. > > You talked about IE6 but from what I can see here [1] english speaking > > countries are not on the top list. > > > > Interesting. I checked the top Windows version for this page and they are: > > 1) XP > 2) 7 > 3) Vista > > So that is not what we see with general downloads. In general Windows > 7 leads, but in this scenario Windows XP is almost twice as popular. > > > About other kind of pages to Content Experiment them, do you need an > HTML, a > > mock-up, just the basic concepts or what? I can work on creating some > > alternatives. > > > > I'd need something that we can put on the website. So HTML (or > Mdtext) is ideal. But even if you can mock something up in an email > or on the wiki, I can help convert that to a webpage. > > > Paolo > > > > [1] http://www.ie6countdown.com/ >
