On Wed, 10 Aug 2005, Timothy Miller wrote:
Just a thought. Personally I'm more attached to Vica, Vichi, and
Deca, but there's also something to be said for the whole Veni, Vidi,
Vici thing.
I really don't think you need to worry too much about the name. If you
take a look at the current crop of graphics cards you have:
Nvidia: 7800gtx, geforce (what does it really mean?)
Ati: x800 (xt,pro, etc), x300 (Huh?)
Intel: gma900 (Huh again?)
Matrox: parhelia (How many consumers know what
this means? But it's a good name...)
Via/S3: Unichrome (well it is vaguely graphics
related)
My point is that they sell quite well, no matter what odd names they have.
Non-geeks, imho, tend to prioritise price, stability (less trouble) and
performance (if they are gamers). Sure, if the card has some buzzword
attached to it, like SLI, crossfire, pixelmagic (made that up), etc. then
it may have some impact on certain groups. The name of the card itself
has, imho, no real impact on the sales. Look at, for instance, abit's
"fatal1ty x800 xl". I really don't think that people would buy it because
it has a "cool"-sounding name. For all I know it could be called
"horseshit XL" and still sell really well. Ignorant customers would buy
this card because the seller says it's a really good card and it can
handle all the latest games. The more educated would look at the cards
specification and see that it has a radeon x800, which they know is from a
known manufacturer, and it has got 512Mb of memory (and they've heard that
the more memory the better). Last you have the geeks and they, usually,
buy the card depending on what goals they have with it; there are those
who want performance, those who value stability overall or perhaps have
specific goals and so on. Of course you have the "loyal" bunch as well
which I don't think one can lure away no matter what you do; you
have "nvidia-fans", "ati-fans" and so on. Well, that's how I see it
anyway...
Best regards
Peter K
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