On Thu, Oct 06, 2005 at 12:38:08PM +0200, Lourens Veen wrote:
> I started off with two T's bracketing "raversal" and "echnology" stacked on
> top of each other, but either the letters in between would have to be spaced
> widely making the logo rather large, or it would all end up very much
> squished together. So then I started moving things around a little, and got
> this:
>
> http://nova.student.utwente.nl/~lourens/gfx/opengraphics/traversal_logo_2.png
>
> Serif fonts aren't used for logo's all that often, but in this case it seems
> to work out. It's more "Reliable business partner since 2005" than "Whizbang
> new technology startup", but then that may be just the image Traversal wants
> to project.
It catches my eye. The nearly square layout would fit in a lot of
places, too. This looks to be worth exploring further. I like the serif
idea; there are plenty of serif typefaces to try. Something a little bolder
might work well as a tiny logo on small electronic components such as ICs.
The nice thing about something as simple as this, is that it leaves a lot of
scope for variations of color, background, associated graphic elements, and
so on.
At this point we go beyond the bounds of my artistic knowledge, so I
should probably step aside in favor of those with more of this kind of
talent.
For an OGP logo with an open window, in some situations the
landscape might show up better as a stylized simple graphic than as a
literal picture. It depends on the resolution and size, and how it's used.
For the same reasons, one possibility for the view through the window might
be a well-known mountain with a distinctive shape; maybe Shasta or Half
Dome. Should the window be flanked by opened curtains?
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