On Tue, Dec 06, 2005 at 10:07:18AM -0500, Timothy Miller wrote:
> On 12/6/05, Attila Kinali <[EMAIL PROTECTED]> wrote:
> 
> > Because the price for an add on card is about the double/tripple
> > from the additional price we'd pay for a dual link on board.
> > I have the impression that there is a demand for dual link,
> > that's why i'm promoting it.
> 
> That brings up another point.  Many users would want various versions
> of OGD, where different options are added or not.  For instance, we
> may have a video-in on OGD, but since OGA won't have that, then OGD
> can go without it.
> 
> The problem here is that under certain circumstances, addition of a
> few dollars in parts can cost $100.  This may sound extreme, and it is
> just a rough guess on my part, but if out of an order of 100 boards,
> only one gets the video-in part added, then one board has to be pulled
> and have the other parts added, or the assembly line would have to be
> reconfigured to add those extra parts to only one board from the
> beginning, which would make it REALLY prohibitive.  And then there's
> testing (and the fact that we're not set up for testing yet), etc.
> 
> On the other side, we may not be offering stripped down versions. 
> Some people won't want the RAM on it, but unless the demand for that
> were really high, there wouldn't be any meaningful cost savings.
> 
> Having different models has its challenges, but "throwing it all on
> there" is undesirable too.
> 
> What do we do about this?  :)
> 
>
Submodules.

Nice example is:

http://www.hothardware.com/reviews/images/Gladiac/Gladboard.jpg

The vertical headers in the middle there allow either this:
http://images.anandtech.com/old/video/elsa/Gladiac/video.gif
A BT869 TV encoder.

Or this:
http://www.rivastation.com/review/gladiac_prev/videom_g.jpg
An SAA7108/9 TV encoder/framegrabber.

Similarly, there are ADD cards for the i845/65. I can dig up tons of 
these modular examples when given a bit of time with google.

The only reason you wouldn't want to go for those is total cost of
end product. More hardware onboard means a single very expensive option
for the end user, something everyone will have to buy. Your margin goes 
further then.

This is probably very alluring from a business point of view, but more 
people are budget conscious than Free Hardware conscious. Either you 
sell only to those who are willing to splash out a lot of cash for Free 
Hardware. Or you can sell the base board to a much larger crowd and sell 
the modules to those who are willing to pay the premium.

Provide 3 DVO headers on the base board and a whole range of submodules 
(which are rather simple to design).
- Offer the baseboard bare for the lowest price.
- Offer the modules seperately.
- Offer the baseboard together with a few common combinations for a 
  price lower than baseboard + seperately bought modules.

Luc Verhaegen.
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