> > Many analog television products are customised for each market.
> > OGC could do this by having eleven (or whatever the actual number is)
> > versions of firmware, but that would raise costs more than 4 jumpers.
> >
> 
> Or by having a (very) small array of 0402 resistor pads, and only populatin=
> g a=20
> few of the landpads with 0R0 shorts to set up the signals required.  Not on=
> ly=20
> would that (probably) be cheaper than placing jumpers, but it would also ta=
> ke=20
> up less PCB real estate.

But if you do it with zero Ohm resistors, the end-user cannot easily change
the setting.  That is the whole point of using jumpers or switches.

In addition, if you have a different board for each of the 11-ish TV zones,
you have 11 different boards to manufacture.  Part numbers, documentation,
higher manufacturing costs, inventory, logistics mixups, support, etc.  Very
similar to the extra costs if you have custom firmware.  To minimize these
costs it would be good to have a single board that can be used world-wide.
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