Lance and Theo have been having some discussions, and one of the
suggestions that has come out of it is that we might benefit from
coming more vocal and activist about our beliefs.

What do you think we should do?  What can we do to get ourselves on
the radar of more people on the FOSS community and in IT in general?

One of Theo's suggestion is to use the "people are only interested in
negative press" factor.  We could submit trade articles that point out
the flaws in another graphics vendor and how we're a suitable
alternative.  This would get us positive exposure (negative press for
A is positive for ~A).  It would be a way to call people to
participate on the project.  And it would draw attention to us in
commercial circles, like embedded where we think we'll sell the most
graphics chips and to people who want FPGA boards.
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