Here my comments:
1. Please do not change the name. It has started to be well known. The name
already changed from "tiny erp" to "Openerp". Now the marketing efforts after a
name change will be huge. (Went through this with SAP. It was terrible)
2. Open source is not important for small enterprises, but for middle sized
companies, it is really a game changer.
3. Clarify the role and position of the partners. It is unclear for new
customers as is the pricing for support, hosting, etc.
4. The fact that support is done by sending e-mails is not great. There is no
clear follow-up possible for users => user experience is not great => bad
publicity.
5. Do not compare to SAP. OpenERP is far from what SAP can do. And this is good
so. SME do not need SAP, it is far too inflexible for most of them, far too
complex and costly to implement and maintain, even without calculating the
licence costs.
6. The biggest asset of OpenERP is the full integration (web site builder,
e-shop, ERP). I would like that to appear everywhere. It is a game changer for
SME as they do not need to have multiple systems that are communicating through
complex interfaces.
7. Open source is not the customer value. The customer value is the access to
source code in order to enhance the system. SME can be quite complex and they
are often offered systems for which they do not have access to the code to do
the changes required. Therefore, OpenERP is very interesting.
8. Top 3 values: affordable, easy to use, flexible
9. Sponsors: end-users, with a good mix of small and medium companies. A very
good example is Evernote.
10. Now that the kernel is there, the verticals should be promoted.
11. Communication/marketing channels:
1. Youtube should be part of it.
2. Translate the website: small companies are very reluctant to work in
other languages. Impossible to touch them by explaining that the webpage is in
english only, but the product is in 30 languages.
3. User Documentation is also missing in foreign languages
4. End-users do not really want to have anything to do with the
launchpad mailing lists, so it is mostly relevant for developers.
The best publicity is a great product with great services. Still some efforts
to do on the services.
Eva P.
On 15 Feb 2014, at 13:03, Fabien Pinckaers <[email protected]> wrote:
> Dear community,
>
> Over the past years, we did not invest a lot in marketing. We put most
> our efforts in R&D and Sales departements (starting from 2010) and
> services (started in 2012).
>
> Things are changing and we are now ready to invest a lot in marketing
> activities. I just wrote a "very draft" internal document to discuss the
> brand positioning of OpenERP:
> http://pad.openerp.com/p/r.Zzg7LhlqI7elyigb
>
> I would like to have your point of view on these marketing thoughts for
> OpenERP.
>
> Thanks,
>
>
> --
> Fabien Pinckaers
> CEO OpenERP
> Chaussée de Namur 40
> B-1367 Grand-Rosière
> Belgium
> Phone: +32.81.81.37.00
> Fax: +32.81.73.35.01
> Web: http://openerp.com
>
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