On Wed, Aug 28, 2002, Ralf S. Engelschall wrote:
> On Wed, Aug 28, 2002, Michael Schloh von Bennewitz wrote:
>>>     1.0 already did this, now we can talk about past, I think
>>> [...]
>>>   -of software deployment is taking form.
>>>   +of software deployment took form.
>>
>> Then consider the followinig altered paragraph:
>>
>>     A flexible and powerful software packaging facility, OpenPKG eased the
>>     cross-platform installation and administration of Unix software.
>>     As it consolidated different vendor approaches into a unified architecture,
>>     it served system administrators of large networks previously burdened
>>     by non-conformant systems. OpenPKG leveraged proven technologies like
>>     Red Hat Package Manager (RPM) and provided an additional system layer
>>     on top of the operating system. With OpenPKG, a new and unique method
>>     of software deployment took form.
>>
>> Sounds schwulisch? Of course, because it's written in past tense. If you want
>> to break the consistency of the paragraph, then finish it off with the past
>> tense. Otherwise, I recommend that we back the change out.
>
> Hmmm.. I don't want to break anything, but without past tense it IMHO
> reads like we now start with this unique method, but OpenPKG already was
> unique and now got even better. So what to do now?

The consistent text may make a few people think that OpenPKG was old hat.
However, it will give even more people the impression that OpenPKG *was* and
*is* providing admins with a 'new and unique method'. I think that the text is
not only better due to consistency, but it also causes a more positive
psychological reaction. A change in tense or tone can do that.

These alternatives are all equally good, [2] being my favorite:

    A flexible and powerful software packaging facility, OpenPKG eases the
    cross-platform installation and administration of Unix software.
    Consolidating different vendor approaches into a unified architecture,
    it serves system administrators of large networks previously burdened
    by non-conformant systems. OpenPKG leverages proven technologies like
    Red Hat Package Manager (RPM) and provides an additional system layer
    on top of the operating system. [0]With OpenPKG, a new and unique method
    of software deployment is taking form.

[1]Administrators are increasingly using OpenPKG, a new and unique method of
software deployment.

[2]Administrators view OpenPKG as a new and unique method of software
deployment, and use it to curb the complexity of their systems.

[3]OpenPKG is turning heads, as more administrators are considering such a new
and unique method of software deployment for thier systems.

-- 
[EMAIL PROTECTED]
Development Team, Application Services
Cable & Wireless Deutschland GmbH

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