So I have the problem that when I blog, I might be doing it on OpenSolaris, soccer coaching, science fiction, etc.

While that is good in that it shows I have interests outside of work, it creates many threads of
conversation which it can be hard to navigate through.

I just recently learned that for the blog feeds for projects and communities, you could differentiate based on category. So, for the NFS community, I could tell it to only pull my NFS blog entries and not my
science fiction blog entries.

I think that some people are also confused about this and want to focus attention just to the specific project. Instead of learning how to aggregate on a web page or to redistribute a feed (like planet.opensolaris.org),
they focus in on a group blog.

I wouldn't call this organized marketing, I'd liken it more to grassroots or guerrilla marketing. The difference being that it isn't the marketing department driving some agenda, it is simply a development group pushing awareness of their own work on the world. I'd also argue that most corporate based blogging falls under this category. And most open source developers are probably just as proud to get their "products" out in the open.
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