Think "hearts and minds". People who get used to using something at home (this 
is particularly true of teenagers and other students) often want to have it at 
work as well. 

This was how windows won the desktop wars; everyone pirated windows 3.1 up one 
side and down the other, and this was a large part of what led to its' adoption 
in the coporate world -since people were using it at home, it's what they knew 
and that made it easier for MS to push windows 95 harder (and win over the mac 
and -at the time- OS/2)

Of course you don't want to rip out grandma's vista installation she uses to do 
email
and watch youtube on; but if someone's technically proficient enough to at 
least know what an OS _is_, then it never hurts to mention what you run.

Every little bit that raises people's awareness that there's a world beyond 
mac/win/linux is always a _good thing_.
 
 
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