Clearly the release cycle has a number of facets..The speed of required 
adoption for software products,phase of the development cycle, and the speed of 
development afforded by internal development resources.In todays world everyone 
wants now!They love trying things new as soon as they come from the 
developers.The marketing question...how can you keep your community engaged, 
motivated, and loyal? Continually produce innovation and change ? Frequent 
cycles are good for business....
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