2010/4/5 Мартин Бохниг   (Martin Bochnig) <[email protected]>:
> 2010/4/5 Мартин Бохниг   (Martin Bochnig) <[email protected]>:
>> James: For 3 pretty ROI-worthless aquisitions alone (Cobalt, STK and
>> MySQL) Sun's top-management spent 10 Billion USD (ten thousand
>> millions!!!).
>> Every time the behaved like kids: At hopelessly overheated markets -
>> instead of selling something - they bought! Obviously the paid way
>> overpriced amounts for much too little counter-valueadd.
>>
>>
>> If you closely watched the NYSE charts over the years you should know,
>> that these 10 Billions are more $$$, than Sun ever managed to generate
>> as a profit in all these years summed up.
>>
>> To me that appears to be more related to Sun's liquidity problems.
>> And those were indeed severe management faults at the HIGHEST levels.
>
>
>
> During a recession, a company should cheaply acquire what it can get.
> During overheated times, one should sell a few sub-enterprises for lots of 
> cash.
>
>
> Sun did the exact opposite: In both overheated times (2000 and
> 2005till2007) and in both recessions (after 911 and now).
>
> Effectively they spent their gold reserves for worthless ROI.
> Which brought them into a shortage of cash which could no longer
> simply be compensated through mass-layoffs. At the end they were
> forced to give themselves away for a few pennies!
>
>
> p.s. Another aspect of their strategic mistakes was, that they focused
> too much on a single market, while neglecting the rest. When that
> single market suddenly collapsed (US market, and there only the TOP
> 500 enterprises and banks), they had a problem.
>
>
> Also, they produced wonderful Ad´s but did not distribute them
> sufficiently. And they didnt use enough distribution channels for
> their  hardware. When I wanted to spent unbelievable EUR 1900,- for a
> pretty minimalistic Sun Blade 150 with 128MB memory (!) in 2003, it
> took them 2 or 3 weeks until I had it. And I could only order it via
> FAX. Compare this to how Dell does it!



Now I recall the rest.
This price was pre-VAT!!!
Like all the prices on their site until circa 2007 or 2008!

Therefore add 16 % German VAT to these EUR 1900 for a humble Blade 150!
(Besides: Meanwhile German VAT is at 19%).




> %mab
>
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