Hey,
On 16.06.2011 21:54, Jos Poortvliet wrote:
> Can I get some of your thoughts on this?
You asked for it ;)
I find the text to vary too much from what we use everywhere else. The
messages are sometimes even a bit different (freedom loving philosophy
vs. "open, transparent and friendly" for instance). You should see that
this matches what we communicate on the web etc.
In general I find the story of the brochure a bit weak. It's an pretty
accurate description of what we are and do but it doesn't really say why
and especially what you should do with that information. You know what I
mean? What do you want the reader to do after he finished reading it? My
pick would be installing the distro he usually gets together with this
brochure and maybe secondly going to opensuse.org. For them to really do
it you need to tell the reader that multiple times in multiple ways. In
the text, in the pictures and in the graphical elements.
I also think it contains way too much url's for a brochure. The URL is
also a message you want people to remember and by using it in too many
different ways you water that message down. Some of them also might be a
bit to short lived for a brochure. The only thing the reader should take
away is opensuse.org IMHO. Everything else he can discover from there.
The back page is a perfect place to put this URL and make the user visit
it.
Then you mention things that are a bit too specific. You mention
Appstream (even on the main page), Anjuta, QTCreator, Amazon EC2, KVM,
SSH, WebYaST, XML, RPM, deb, GNOME, KDE, LXDE, XFCE and more. It is nice
for the projects but of little value to the reader who supposedly
doesn't really know what most of them are right? All of those need to be
put into perspective for the reader somehow but I don't think this is
even remotely possible. You should limit yourself here and if you use an
abbreviation or a project name explain it shortly and tell what it's use
is to the reader.
I also find the size we give Studio on the back a bit mismatched to what
it really means for openSUSE. Yes Studio is a nice tool and all but does
it really make 50% of what's cool about openSUSE? I don't think so no.
OBS is maybe 50%, the distro is definitely 50% but Studio? I'm not even
sure that it is double digit ;-)
Some minor nitpicks:
* Get rid of the SUSE and Novell logos, this is an openSUSE Brochure.
It's very confusing and sends the wrong message. We are an
independent open source project right?
* The openSUSE Logo on the front page is some self made logo with
strange color in the text, don't do that. We have a logo, don't
invent your own please :)
* Why are the Desktop project logos on the frontpage?
* You still say openSUSE Build Service instead of Open Build Service
* There is only one small Geeko on the whole brochure. Geeko IS our
brand, how about you use it? :)
Thanks for considering this.
Henne
--
Henne Vogelsang, openSUSE.
Everybody has a plan, until they get hit.
- Mike Tyson
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