IBM is marketing themselves as a services company now.
They are trying to change the way you perceive them, if you want you can
play the word association game:
"sky" - blue.
"cat" - claws.
"dog" - fur.
"HP" - laserjet printers.
"bank" - no money left.
"car" - gas prices.
"oracle" - databases.
"grocery store" - line ups
"Microsoft" - upgrades.
"shopping malls" - it's too warm
"IBM" - services company. (if you thought "hardware", that's wrong,
according to the ad.)
So - you have a crisis? Call IBM, they will find what you need, package it
as a solution for your problems, and voil�!
: )
Storage Solutions is like that too, in a way - many companies now
"outsource" components that they used to manufacture themselves.
The "hole" they are trying to plug is people's perception of their company.
They are trying to "position" themselves differently. Position themselves
differently in your mind...
Regards,
Patrice Boivin
Systems Analyst (Oracle Certified DBA)
-----Original Message-----
From: Mark Leith [SMTP:[EMAIL PROTECTED]]
Sent: Tuesday, May 01, 2001 11:05 AM
To: Multiple recipients of list ORACLE-L
Subject: RE: Windows vs. UNIX
For all those in the UK - I am sat here wondering what in the world
the IBM
ads could do in the way of "plugging the hole"?
For US/International: we have had a spate of IBM ads lately on
British TV
where it shows a board meeting of some sort where they are having a
crisis
(who's in charge of web servers, whos in charge of desktop support,
blah
blah endless blah)- then everything focuses on an individual
(usually a
director) with the comment: "That's when you realise you need IBM!"
Any insight from those all knowing "Oracles" out there?
Mark
-----Original Message-----
Patrice J
Sent: Tuesday, May 01, 2001 12:55
To: Multiple recipients of list ORACLE-L
If you are taking social psychology as well, maybe you can write a
paper to
explain why marketing tactics actually work, I never understood that
one.
Why is using imagery and imparting moods more effective at selling
than
facts and a track record?
Once you have finished that paper, please send it to me, because I
still
don't understand.
e.g. last night on TV there was a Bridgestone commercial, talking
about
integrity, reliability. It seems obvious to me that their sales
have
dropped, they did a marketing study and discovered that ooops!
People don't
trust them anymore. So they concoct an advertisement to present
themselves
as reliable, to plug a hole so to speak. This is just an example,
most of
the ads on TV seem to be about plugging holes...
Another example was that MS ad about the system administrator with
nothing
to do because she was using Windows2000 servers, and therefore had
no
worries about anything ever going wrong...
The list could go on and on.
And these ads actually work! I just don't get it.
(this is my opinion, not that of my employers, etc. etc., I am
responsible
for the effect of sharing my honest opinions, blah blah blah)
Patrice Boivin
Systems Analyst (Oracle Certified DBA)
-----Original Message-----
From: Roy Ferguson [SMTP:[EMAIL PROTECTED]]
Sent: Monday, April 30, 2001 6:36 PM
To: Multiple recipients of list ORACLE-L
Subject: RE: Windows vs. UNIX
this information is actually a proposal that I created for a
college
course I'm
taking...I have a lot of experience with UNIX and very
little with
Windows...that's why I only needed the facts and no
opinions...
>
>Roy,
>
>Forgive me my lack of understanding, but if you don't
>know why one would choose Unix over Windows, why are
>you proposing Unix altogether?
>
>Yosi
>
>> -----Original Message-----
>> From: Roy Ferguson [mailto:[EMAIL PROTECTED]]
>> Sent: Monday, April 30, 2001 2:46 PM
>> To: Multiple recipients of list ORACLE-L
>> Subject: Windows vs. UNIX
>>
>>
>> this is not to bring up a heated debate over the two
platforms...
>>
>> I am making a proposal to move the current access 97
>> databases to an oralce
>> platform running solaris.... I would like to put in the
>> proposal a brief reason
>> why a UNIX platform will be better than a Windows
platform.
>>
>> the current environment:
>>
>> MS Access 97 databases running on Compaq server.
Databases
>> are about 20GB in
>> size...
>>
>> proposed solution:
>>
>> Sun E3500
>> T3 Storage Array
>> Solaris 8
>> Oracle 8i
>>
>> Just need a couple FACTS as to why one would choose UNIX
over
>> Windows....
>>
>> Thanks in advance....
>> roy
>>
>> --
>> Please see the official ORACLE-L FAQ:
http://www.orafaq.com
>> --
>> Author: Roy Ferguson
>> INET: [EMAIL PROTECTED]
>>
>> Fat City Network Services -- (858) 538-5051 FAX:
(858)
538-5051
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Intel Sacramento
916-854-1123
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