10% of GROSS sales? or net?  I'd be really really surprised if it were 
gross.

Figure that net sales on that @29.95 book is at most half that.

And 10,000 copies? Hm, well, I'd bet someone like Steven Feuerstein or Kevin 
Loney would sell that many, but not most authors.



>From: Jared Still <[EMAIL PROTECTED]>
>Reply-To: [EMAIL PROTECTED]
>To: Multiple recipients of list ORACLE-L <[EMAIL PROTECTED]>
>Subject: Re: Re[2]: Serious Question (believe it or not)...
>Date: Thu, 07 Jun 2001 18:55:22 -0800
>
>On Thursday 07 June 2001 15:56, [EMAIL PROTECTED] wrote:
>
> > I think all the original poster was asking was ballpark figures.  ie;
> > should a prospective author of an Oracle book expect to make around 
>$1,000,
> > around $10,000, around $100,000, etc.  No personal finances involved.  
>Your
> > mileage may vary, etc.
>
>100K?!
>
>In your dreams.  Standard royalty rate for O'Reilly is 10%, which is
>public knowledge as they publish it on their web site.
>
>If you sell 10,000 copies of a 29.95 book ( assuming they all sell
>for the list price, which isn't likely ) and no returns, you will
>gross $30K from the book.
>
>10,000 copies is probably optimistic.  And if there are co-authors,
>you will split the proceeds.
>
>Writing a technical book is in most cases a labor of love.
>
>There are exceptions, like 'SQL for Smarties' by Joe Celko, but
>not many tech books sell that well.
>
>Jared
>--
>Please see the official ORACLE-L FAQ: http://www.orafaq.com
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>Author: Jared Still
>   INET: [EMAIL PROTECTED]
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