In a previous life in the 1980s, an IBM salesman has told me a funny
story about an IBM marketing guy who was a specialist of strategy
speeches, future of IT, etc. The salesman took a customer to a
presentation once, and was very impressed by the speech in which the
marketing man was demonstrating, extremely logically, that the future of
IT was centralized big servers. As he had been so impressed, he took
another customer to the same presentation a few months later, and, as he
had already heard it, listened a bit less attentively. He began to
startle around the conclusion, which no less logically than the first
time was proving beyond any doubt that the future of IT was made of
distributed processing power (IBM had announced the PC in the meantime).
The salesman told me he had never understood where the logic had
derailed.
I have heard the marketing guy myself, he was VERY good.

Rachel Carmichael wrote:
> 
> it's not just Oracle, this tends to be a trend in all businesses. Just
> as there are fads in clothing (shorter hemlines, longer hemlines etc),
> there seem to be fads in the "right" way to manage your computer
> systems.
> 
> I've seen the cycle turn a number of times "centralize all software and
> systems, one data center to serve them all, standards cross-company"
> then suddenly it's "decentralize, one big center makes no sense, we
> don't get the things we need fast enough from them"
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Author: Stephane Faroult
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