Ok, I do not have numbers to back this up, but if you compare the advertising revenue brought in by other full colour magazines such as Sports Illustrated (Nike, Gatorade, Adidas, etc.) or Rolling Stone (Coke products, etc) with the advertising revenue brought in by ORCHIDS, I think that you would find a large gap. A full colour magazine takes incredible expense to print, especially when it is produced in smaller numbers. That is my logical guess and is the reason why I am not unhappy with this increase. I am glad that I do not have to see a Pepsi ad in my ORCHIDS magazine. I guess that it just comes down to the choices that you make. I am a horticulture instructor who makes less than 20k a year, but I choose to spend my money on ORCHIDS because it is my hobby and my passion. Try going to Barnes and Noble and checking out some of the ad industry mags and international reviews at close to 10$ a pop- that's when I come to the conclusion that ORCHIDS is a bargain.
Terri Lewin, Buffalo, NY Phal Spica 'Florence', BLC ()'Green Genii', Catt. peckhavensis, Kefersteinia tolimensis, Phal Taipei Gold x Brother Nugget, Milt. Ron's Rippling Delight, Haraella retrocalla, Phal Leopard Prince, Gastrochilus dasypogon all in bud/flower
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